Most platforms can display prices in several currencies. Far fewer handle genuinely different markets well.

What to evaluate

1. Catalog inheritance — can a market override price, availability and content without duplicating the product?
2. Tax — per-market tax rules and providers, including price display rules that differ by region.
3. Payments — market-specific providers, not just currency conversion at checkout.
4. Content and language — translation workflow and how much of it the merchandising team can do unaided.
5. Admin overhead — how long it takes to launch market number seven once six exist.

A practical test

During evaluation, ask the vendor or partner to add a new market in a sandbox while you watch. The time it takes and the number of screens involved will tell you what the next three years of operations look like.