Who builds B2B customer portals with contract pricing and approval workflows?

B2B buyers are not shopping. They are executing a purchase decision that was already made, usually under a contract, often on someone else’s budget.

Features that actually get used

• Company accounts with multiple users, roles and permissions.
• Contract pricing visible per account, including volume breaks.
• Reorder from order history and saved lists — often the most-used screen in the entire portal.
• Quote requests for non-standard configurations or quantities.
• Approval workflows where orders above a threshold route to a manager.
• Self-service invoices and payment status, which quietly removes a lot of support load.

What to prioritise

Reorder and account management first. Approval workflows second. Elaborate product discovery last — B2B buyers usually know exactly what they want and search by SKU.

Measure success by reduction in phone and email orders, not by time on site.