Dreamforce 2025 kicked off on October 14th with all the spectacle and energy we’ve come to expect from Salesforce’s flagship event.
This year’s main keynote, held at the Moscone Center in San Francisco, set an ambitious tone for what CEO Marc Benioff is calling the era of the “Agentic Enterprise.”
If you missed it or want a recap of the most important announcements, here are the seven biggest takeaways that are shaping the future of Salesforce.
1. Welcome to the Agentic Enterprise Era
The central theme of Dreamforce 2025 was agentic AI, specifically Agentforce, with Matthew McConaughey opening the keynote by describing Agentforce as transitioning from “the whisper” of a year ago into full-blown reality.
Benioff reinforced this vision throughout his presentation, making it clear that AI agents aren’t just a side feature anymore—they’re becoming the foundation of the entire Salesforce platform.
The message was unmistakable: businesses need to start thinking beyond traditional automation and embrace a future where AI agents work alongside humans to drive customer success and unlock unprecedented productivity.
2. Data 360: The Intelligence Layer Powering Agents
Data Cloud was reintroduced as “Data 360,” positioned as the intelligence layer for the entire agentic platform, with improvements in handling unstructured data, stronger governance and masking capabilities, and the ability to pipe context directly into Slack and Agentforce applications.
This rebranding signals Salesforce’s recognition that agents are only as good as the data they can access.
FedEx was highlighted as a key example during the keynote, demonstrating how they use Data 360 to reactivate customers and power Agentforce IT Service, which automatically diagnoses incidents and deflects tickets through pattern recognition.
Clean, reliable, and contextual data is no longer optional—it’s the foundation that makes agentic AI actually work in production environments.
3. Slack Becomes Your Agentic Operating System
Slack featured prominently throughout the keynote, with demonstrations showing how agents can surface insights, approvals, and tasks directly inside Slack channels.
This integration means your team doesn’t need to constantly switch between applications—the intelligence comes to them where they’re already working.
Sellers receive next-step prompts, service teams can access real-time customer context, and IT can trigger remediation flows without leaving their Slack channels.
This “conversational UX” approach represents a fundamental shift in how we think about software interfaces, moving away from traditional forms and dashboards toward natural, chat-based interactions.
4. Real Customer Success Stories Take Center Stage
This year’s keynote wasn’t just about flashy demos and future promises. Salesforce showcased concrete examples of companies already seeing results with agentic AI:
Williams-Sonoma’s “Olive” agent assists customers with meal planning, gift sets, and escalations in one seamless flow.
Pandora’s “Gemma” agent merges shopping and service through Agentforce Voice, maintaining context as customers move from web to phone.
PepsiCo transformed field technicians into sellers, guided by post-work prompts and Slack insights.
Dell, using Agentforce Supply Chain, reduced supplier onboarding from approximately 60 days to just 20 days.
These aren’t proof-of-concept projects—they’re production deployments delivering measurable business value. The message is clear: agentic AI has moved beyond the prototype phase.
5. Revolutionary Pricing Model: The Agentic Enterprise License Agreement
Salesforce introduced a new Agentic Enterprise License Agreement that bundles unlimited Agentforce and Data 360 usage, alongside action-based and flex-credit models for other users.
This represents a significant shift from traditional per-user licensing and acknowledges that in an agent-driven world, consumption patterns will look very different.
The move to action-based pricing suggests Salesforce is betting that companies will deploy agents at scale, and traditional seat-based licensing doesn’t make sense when your “workforce” includes both humans and AI agents.
This could be a game-changer for how organizations budget for and adopt AI technologies.
6. Agents Are No Longer Just a Product—They’re a Platform
Benioff emphasized a critical evolution in Salesforce’s AI strategy. A year ago, Agentforce was a product. Today, it’s become a platform.
This distinction matters because it signals that Salesforce is building an ecosystem where developers, partners, and customers can create their own custom agents tailored to specific business needs.
The focus has shifted from “here’s what our agent can do” to “here’s how you can build agents that do exactly what your business needs.”
This platform approach, combined with enhanced developer tools and integration capabilities, opens up entirely new possibilities for customization and innovation.
7. From Demos to Production-Ready Enterprise Solutions
The most significant shift at this year’s Dreamforce was the maturity of the conversations. Last year was about the potential of AI agents.
This year was about governance, security, scalability, and enterprise-grade deployment.
The keynote addressed the hard questions that IT leaders and executives are asking:
- How do we control what agents can do?
- How do we monitor their performance?
- How do we ensure they’re secure and compliant?
Salesforce demonstrated enhanced controls, observability tools, and workflow capabilities designed specifically for mission-critical processes. The company is clearly positioning Agentforce not as experimental technology, but as a core component of enterprise operations.
The Bottom Line
Dreamforce 2025’s main keynote made one thing abundantly clear: the agentic enterprise is not a distant future—it’s happening now.
Whether you’re an admin managing configurations, a developer building custom solutions, or an executive planning digital transformation, the message is the same: AI agents working alongside humans will fundamentally change how work gets done.
The question is no longer if your organization will adopt agentic AI, but how quickly you can embrace this transformation.
With Data 360 providing the intelligence layer, Slack serving as the interface, and Agentforce offering the agent capabilities, Salesforce has laid out a comprehensive vision for this new era of enterprise software. For organizations ready to take the next step, partnering with experienced implementation specialists like Folio3, a Salesforce Agentforce partner, can accelerate your Agentforce implementation journey.
If you couldn’t make it to San Francisco this year, all the keynote sessions are available to stream on Salesforce+. The future is agentic—and according to Marc Benioff, that future is already here.
Navaid Ahmed
Director Of Engineering at Folio3 Software | Head of Product Management
Navaid Ahmed is a Seasoned Salesforce CRM expert, who brings a wealth of experience in optimizing sales processes, enhancing customer relationships, and driving business growth. With a deep understanding of Salesforce's capabilities, Navaid specialize in crafting tailored solutions that empower organizations to streamline operations, boost productivity, and achieve their sales objectives.