NetSuite Vs Salesforce Which CRM Is Best

Choosing the right Customer Relationship Management (CRM) solution is vital for B2B businesses looking to enhance their operations and customer interactions. 

NetSuite and Salesforce are two leading options, each with its strengths. 

NetSuite integrates CRM with robust ERP functions, making it a strong contender for businesses needing comprehensive management tools. 

Meanwhile, Salesforce focuses on delivering top-notch sales automation and marketing analytics. 

Examining each platform’s offerings, you can find the CRM solution that best meets your business needs.

What is NetSuite CRM?

Here is what NetSuite CRM offers to a business:

• NetSuite CRM is a component of Oracle NetSuite. This comprehensive business management suite includes ERP, e-commerce, and financial management tools.
• NetSuite CRM integrates with other parts of the NetSuite suite to provide a unified view of customer data and business operations.   
• The NetSuite CRM is best for businesses that need a robust financial management system alongside their CRM.   
• Customization and flexibility with NetSuite CRM offer businesses a high degree of customization, allowing them to tailor the tools to their needs.   
• NetSuite CRM uses a quote-based pricing model, so the cost varies based on the required features and modules.

What is Salesforce?

Here is what Salesforce CRM offers to a business:

• Salesforce is a dedicated CRM platform focused on sales, marketing, and customer service.   
• Salesforce CRM is part of Salesforce’s extensive ecosystem of apps and integrations. These tools allow businesses to extend their functionality beyond what proprietary systems offer.
• Salesforce’s intuitive and user-friendly interface has made it a fan-favorite across various industries. 
• Salesforce’s strong customer support offers excellent customer support and training resources for businesses and users to benefit from the platform’s many capabilities.
• Salesforce has various pricing plans to suit different business sizes and needs.

NetSuite CRM vs Salesforce: Features

Picking between NetSuite CRM and Salesforce depends on how much value the platform offers to the business. This table compares NetSuite CRM vs Salesforce:

Feature	NetSuite CRM	Salesforce
Core Focus	Integrated business management	CRM
Integration	Seamless within the NetSuite suite	Extensive ecosystem of integrations
Customization	A high degree of customization	Customizable to a certain extent
Financial Management	Strong financial capabilities	Limited financial features
E-commerce Integration	Deep integration with NetSuite’s e-commerce platform	Limited e-commerce capabilities
AI and Machine Learning	AI-powered features for specific functionalities	Robust AI and ML capabilities

Both platforms are feature-rich but differ in terms of specific functionality.

Salesforce specializes in CRM solutions, helping businesses that want more sales, targeted marketing, and excellent customer service. 

NetSuite CRM is better for businesses that want comprehensive business management and robust financial capabilities. 

NetSuite CRM vs Salesforce–How Much Do They Cost?

NetSuite and Salesforce CRM are available in various pricing plans for different business sizes and needs. 

Here’s how their pricing structures differ from each other:

Salesforce Pricing

• Salesforce uses a transparent pricing model with various plans for different features and user levels.   
• Salesforce tiered plans include Essentials, Professional, Enterprise, and Unlimited, each with increasing features and functionality and options for integration for Salesforce.
• Additional costs may apply for specific features, customizations, or integrations.   

NetSuite CRM Pricing

• NetSuite CRM uses a customized pricing model, meaning the cost can vary significantly depending on the required features and modules.   
• Businesses needing a quote from Oracle NetSuite can use quote-based pricing for an accurate estimate.
• NetSuite CRM pricing may include costs for other modules, such as ERP, e-commerce, and financial management.

Factors Affecting CRM Pricing 

Pricing for NetSuite and Salesforce CRM is influenced by:

• The number of users for the platform, 
• specific features and modules, 
• customizations and integrations, 
• The amount of support required. 

Use cases for NetSuite CRM.

Here’s how NetSuite CRM helps businesses:

• NetSuite provides a centralized platform and a unified customer view to store and manage customer information (contact details, purchase history, and support interactions). This helps businesses gain a 360-degree view of their customers.   
• NetSuite CRM automates sales tasks such as lead generation, opportunity management, and quote generation (including CPQ features), helping sales teams track deals, manage pipelines, and forecast sales accurately.   
• NetSuite’s marketing automation features help businesses create and execute targeted marketing campaigns to track lead generation sources and measure campaign effectiveness.   
• NetSuite’s case management tools help support teams manage customer inquiries, track resolution times, and improve customer satisfaction.   
• NetSuite’s integration with inventory management systems helps businesses track product availability, manage stock levels, and fulfill orders.   
• NetSuite’s financial management capabilities help businesses track revenue, expenses, and profitability related to their CRM activities.

Use cases for Salesforce

Salesforce is a highly customizable CRM platform that can be tailored to meet the specific needs of various businesses. Here are some everyday use cases:   

• Sales Management with Salesforce helps sales teams manage leads, opportunities, and forecasts with tools for tracking sales activities, automating tasks, and improving sales productivity.   
• Salesforce marketing automation features help businesses create and execute targeted marketing campaigns, track lead generation sources, and measure campaign effectiveness.   
• Customer Service Management using Salesforce’s case management tools helps support teams efficiently manage customer inquiries, track resolution times, and improve overall customer satisfaction.   
• Salesforce’s field service management capabilities help businesses manage and dispatch field service technicians, schedule appointments, and track work orders.   
• The Salesforce  AppExchange offers various third-party apps that can be integrated with Salesforce to extend its functionality and address business needs.

Choosing the Right CRM for Your Needs

Business Size and Needs:

Here’s what different business sizes account for when making deciding on a CRM:

Small Businesses:

• When looking for a CRM, focus on core features like contact management, task management, and basic sales pipeline tracking.
• Prioritize user-friendly interfaces and minimal setup requirements for ease of use. 
• Pick a solution that can grow with your business as it expands, catering to more people and orders.

Medium-Sized Businesses:

• Advanced Features like marketing automation, sales forecasting, and customer service tools.
• Look for solutions that can be customized to your specific workflows and processes.
• Seamless integration with business tools, e.g., email, accounting, and marketing software.

Large Enterprises:

• Enterprise-grade features can handle complex workflows, large datasets, and multiple user roles.
• Scalability and Performance to handle high volumes of data and users without compromising performance.
• Security and Compliance measures and compliance with industry regulations.

Budget:

The CRM budget significantly influences how companies pick a program for their business.

Free and Open-Source CRMs:

• Pros: Cost-effective, flexible, and customizable.
• Cons: It may require more technical expertise for setup and maintenance.

Affordable CRMs:

• Pros: Balance cost and functionality.
• Cons: It may lack advanced features and customization options.

Enterprise CRMs:

• Pros: Powerful features, scalability, and robust security.
• Cons: Higher upfront costs and ongoing maintenance fees.

Specific Needs:

Sales:

• Lead management tools help track and prioritize leads, automate follow-ups, and measure sales performance.
• Opportunity management tools help with sales pipelines, forecast revenue, and track deal progress.
• Sales forecasting tools help analyze historical data to predict future sales trends.

Marketing:

• Marketing automation for email campaigns, social media posts, and other marketing activities.
• Lead Generation to capture and nurture leads from various sources, such as website forms and social media.
• Campaign management tools help plan, execute, and measure the effectiveness of marketing campaigns.

 NetSuite CRM vs Salesforce–how does Folio3 compare?

Folio3 is a service provider that offers NetSuite CRM and Salesforce CRM development expertise. 

Folio3 isn’t a direct competitor for these two, but it offers immense value to businesses that want to hire developer or integrate each platform into their company.

Feature	NetSuite CRM	Salesforce	Folio3
Core Focus	Comprehensive business management suite, including CRM	Dedicated CRM platform	Integration and customization services for NetSuite
Pricing Model	Quote-based pricing model	Tiered pricing plans	Project-based pricing, depending on the complexity of the integration
Customization	A high degree of customization	Customizable to a certain extent	Highly customizable, tailored to specific business needs
Integration	Seamless integration within the NetSuite suite	Extensive ecosystem of integrations	Specialized in integrating NetSuite with other systems, including CRMs

Conclusion

The choice of NetSuite and Salesforce hinges on your business’s specific needs.

 NetSuite excels as an integrated ERP and CRM solution, making it ideal for small—to mid-sized businesses that require comprehensive financial management and customer relationship capabilities. 

Its robust accounting features and seamless integration with other business functions provide a holistic view of operations, which can streamline processes and enhance efficiency.

Salesforce stands out for its advanced CRM functionalities and extensive customization options. 

It is particularly suitable for organizations prioritizing customer engagement and sales automation. 

With a strong focus on user experience and a vast ecosystem of third-party integrations, Salesforce offers the flexibility needed for businesses aiming to scale. 

Ultimately, the decision should align with your operational requirements and growth strategy, ensuring you select the platform that best supports your objectives.

FAQs

Can NetSuite replace Salesforce?

While both NetSuite and Salesforce are powerful tools, they serve different purposes. NetSuite is primarily an ERP solution for managing financials, inventory, and operations, while Salesforce is a CRM platform focused on customer relationship management.

Is NetSuite difficult?

NetSuite’s learning curve can be steep, especially for complex implementations. However, with proper training and support, it becomes manageable.

Does NetSuite require coding?

No, NetSuite doesn’t require coding for basic use. However, coding (SuiteScript) is necessary for advanced customizations and integrations.