Top 10 Salesforce Agentforce Consulting Partners in the USA for 2025

Salesforce’s Agentforce platform represents the shift from predictive analytics to autonomous action. Since its September 2024 launch, the platform has generated $900 million in annual recurring revenue, with nearly half of all Fortune 100 companies adopting these solutions. Companies using consulting partners report 31% faster adoption of emerging technologies.

Organizations that approached implementation strategically took only 4.8 months to go from strategy to full deployment, while DIY approaches required 75.5 months, according to a 2025 Valoir study. Choosing the right Agentforce consulting partner determines whether your AI agents become productivity multipliers or expensive disappointments.

At a Glance: Top Agentforce Consulting Partners

  • Folio3 – Ideal for mid-market companies seeking personalized Agentforce implementations across Sales, Service, Marketing, and Commerce Clouds with healthcare and financial services expertise
  • Accenture – Best for Fortune 500 enterprises requiring global-scale Agentforce transformations with 35% productivity improvements demonstrated internally
  • Deloitte – Perfect for highly regulated industries needing compliance-first Agentforce implementations with Trustworthy AI frameworks
  • Cognizant – Suitable for large enterprises focused on embedding automation into business processes like case management and order fulfillment
  • IBM – Optimal for organizations merging Salesforce AI with existing Watson AI ecosystems and mainframe data integration
  • Capgemini – Designed for global innovation leaders requiring customer-facing agents for service, commerce, and logistics at scale
  • Algoworks Technologies – Right fit for growing companies seeking certified Agentforce expertise with proven Sales Cloud and CPQ specialization
  • SP Tech – Best choice for financial services and healthcare organizations needing domain-specific Agentforce solutions with 24/7 support
  • PwC – Ideal for risk-conscious enterprises in financial services requiring AI risk management and governance frameworks
  • Slalom Consulting – Perfect for organizations valuing agile, human-centered approaches with quick time-to-value for AI projects

Why Do You Need an Experienced Salesforce Agentforce Partner?

The promise of autonomous AI agents is compelling: Salesforce’s own operations handled over 380,000 customer support interactions with Agentforce, resolving 84% of cases autonomously. Companies like Accenture aim to achieve 100% bid coverage through AI agents, up from 25% as of December 2024.

Technical Complexity Demands Specialized Expertise

Autonomous agents operate differently from traditional automation. They don’t follow simple if-then rules; they interpret context, make decisions, and take action across multiple systems. This introduces new architectural considerations:

  • Data quality requirements for accurate agent decisions
  • Security boundaries and governance frameworks
  • Integration with nearly 1,000 different enterprise applications
  • Compliance standards maintenance across autonomous actions

Strategic Implementation Accelerates Time-to-Value

Global system integrators, including Accenture, Deloitte Digital, Capgemini, IBM Consulting, PwC, and Slalom, possess a deep understanding of Salesforce technology and ISV partners, enabling unified strategies tailored to customer needs. These firms help:

  • Define which business processes should be agent-enabled first
  • Design phased roadmaps that deliver quick wins
  • Build toward comprehensive automation strategically
  • Establish guardrails that prevent hallucinations
  • Identify workflows that benefit most from autonomous execution

Partnership Model Addresses Skills Gaps

With over 272,000 consultants working for Salesforce partners who have completed AI certifications and built over 18,000 agents, experienced partners accelerate time-to-value. They train your internal teams, establish best practices, and provide ongoing optimization as your agents learn and improve.

Folio3

Folio3 delivers precision-focused Agentforce implementation services that align AI automation with specific business workflows. As a certified Salesforce implementation partner, Folio3 specializes in deploying autonomous agents across the complete Salesforce ecosystem while maintaining compliance standards critical to regulated industries.

Why Folio3 Is the Top Agentforce Partner

Folio3 combines technical depth with industry specialization. The firm’s approach centers on creating custom Lightning Workspaces for each role, whether inside sales, service agents, or SDRs, ensuring agents see only relevant information. Their implementation methodology includes intelligent lead and case routing using Flow Builder, Omni Supervisor, Queue-Based Assignments, and Priority Routing Rules.

The company’s experience with Data Cloud integration gives its Agentforce implementations an advantage. By activating Data Cloud alongside agent deployment, Folio3 ensures AI agents access unified customer data for more accurate decision-making.

Founded: 2005

Headquarters

California, USA, with operations across eight countries, including the United States, Canada, Mexico, Pakistan, the UAE, and the UK.

Agentforce Expertise

Folio3’s Agentforce practice focuses on mid-market to enterprise implementations across multiple industries. Their consultants configure Agentforce across Sales, Service, Marketing, and Commerce Clouds with typical rollout timelines of 4-8 weeks for small to mid-size teams and 7-10 weeks for complex multi-cloud deployments.

The firm’s implementation includes Omni-Channel setup, Workload Management, Dynamic Routing Rules, and Lightning Utility Components. They build custom macros, filters, quick actions, and guided flows that reduce clicks while increasing agent productivity.

Salesforce Services We Offer

Salesforce Products We Cover

  • Sales Cloud
  • Service Cloud
  • Marketing Cloud
  • Commerce Cloud
  • Experience Cloud
  • Health Cloud
  • Financial Services Cloud
  • Data Cloud
  • Einstein Analytics

Clients Folio3 Serves

Folio3 serves Fortune 500 companies and mid-market enterprises across healthcare, financial services, manufacturing, retail, and technology sectors. Notable clients include companies requiring HIPAA-compliant implementations and organizations needing integration with systems like NetSuite ERP, marketing automation platforms, and custom legacy systems.

Accenture

Accenture serves as a global system integrator within the Agentforce Partner Network, bringing enterprise transformation capabilities to AI agent deployments. The firm combines industry expertise with technical implementation experience to deliver Agentforce solutions at a Fortune 500 scale.

Founded: 1989

Headquarters

Dublin, Ireland, with significant operations in the United States and global delivery centers

Agentforce Expertise

Accenture uses Agentforce internally to expedite time to production and boost sales and deal win rates, with AI agents augmenting the sales workforce in both assistive and autonomous roles, aiming for 100% bid coverage.

Key Implementation Capabilities

  • Helped Queensland University of Technology increase student engagement by 84%
  • Achieved 69% reduction in response times through strategic deployments
  • Acquired NeuraFlash in August 2025, adding 510 professionals with 2,000+ Salesforce certifications
  • Transformed the internal sales organization with 35% productivity improvement
  • Helped Uber increase ad sales speed by 70%, generating $1+ billion in new revenue

Solutions and Accelerators

The firm’s Personalized Experiences on Salesforce solution combines Data Cloud, AI, and CRM to deliver predictive analytics and real-time AI support through Einstein AI, Agentforce, Einstein Bots, and Service Cloud Voice. Accenture creates agents that:

  • Summarize meetings and align teams around complex tasks
  • Reduce time spent on repetitive processes
  • Act as always-on assistants integrated into Slack channels
  • Surface information about products and customers immediately
  • Help staff members plan their week and identify priorities

Deloitte

Deloitte was selected as a global integrator of Agentforce at its 2024 launch, positioning the firm at the forefront of enterprise AI agent adoption. Deloitte’s approach emphasizes trustworthy AI implementation combined with deep industry knowledge.

Founded: 1845

(Deloitte Digital was established more recently as the firm’s digital transformation arm)

Headquarters

London, UK, with extensive US operations and global delivery capabilities across 150 countries

Agentforce Expertise

Deloitte Digital deployed Agentforce Service Agent on Salesforce’s own Employee Success Service Cloud platform for HR case management, becoming customer zero for the technology. This early implementation provided invaluable insights that Deloitte now applies to client projects.

Compliance and Security Solutions

The firm launched Agentforce accelerators developed in collaboration with Salesforce and Anthropic to help enterprises in highly regulated industries meet compliance needs:

  • Wealth management and retail banking implementations
  • Life sciences and healthcare solutions
  • Hosting Claude 3 Haiku within the Salesforce trust boundary
  • Amazon Bedrock integration for secure environments
  • GDPR and HIPAA compliance frameworks

Industry-Specific Accelerators

Deloitte launched the Agentic Patient Services suite for Salesforce Life Sciences Cloud, a multi-agent ecosystem designed to improve and scale operational services in patient care. Key features include:

  • Patient Intake Agent for Dreamforce 2025 showcase
  • Subscription agents available on AgentExchange
  • Marketing agents using Agentforce for journey optimization
  • Financial services, government, and public services accelerators
  • Life sciences and healthcare-specific solutions

Internal Implementation Success

Deloitte implements Agentforce internally to enable growth and efficiencies across key sales and client relationship management processes through solutions like Relationship 360 (R360), demonstrating their commitment to practicing what they preach.

Cognizant

Cognizant ranks among the top Agentforce consulting partners, providing scalable implementations across industries. The firm specializes in embedding automation into large-scale business processes with a focus on operational efficiency.

Founded: 1994

Headquarters

Teaneck, New Jersey, USA

Agentforce Expertise

Cognizant’s Salesforce Agentforce consultants focus on embedding automation into large-scale business processes:

  • Case management automation
  • Order fulfillment optimization
  • Billing process streamlining
  • Training and governance framework delivery
  • Managed services for ongoing AI improvements

The firm’s approach emphasizes managed services models for ongoing AI improvements. With a large global team of Salesforce and AI specialists, Cognizant has a proven track record in service and revenue automation with a focus on operational efficiency and ROI.

Implementation Methodology

Cognizant maintains approximately 9,000-12,000 certified Salesforce professionals globally, providing substantial resources for complex Agentforce implementations. Their expertise spans:

  • Financial services implementations
  • Healthcare and life sciences solutions
  • Retail transformation projects
  • Manufacturing process automation
  • Telecommunications system integration

The company’s implementation methodology uses prebuilt low-code accelerators to shorten deployment time and increase adoption rates. This approach suits global enterprises with complex process requirements requiring multi-region deployment capabilities.

IBM

IBM partners with Salesforce to deliver AI and autonomous agents that improve decision-making, productivity, and efficiency. The firm’s unique advantage lies in combining Salesforce Agentforce with IBM’s Watson AI and enterprise data infrastructure.

Founded: 1911

Headquarters

Armonk, New York, USA

Agentforce Expertise

IBM leverages watsonx Orchestrate to create autonomous agents for Agentforce, integrating with Salesforce Data Cloud and IBM Data Gate for watsonx to enable customers to access business data in IBM Z mainframes and Db2 databases.

Pre-Built Agent Solutions

The partnership delivers pre-built agents for specific business challenges:

  • Identifying new sales leads by orchestrating insights across applications
  • Fast-tracking sales training with personalized learning journeys
  • Improving banking onboarding experiences with streamlined approvals
  • Delivering leads in Sales Cloud to other autonomous agents
  • Providing certifications and support to help close deals faster

Watson Integration Advantages

IBM Consulting brings deep AI expertise through its Watson background and strong Salesforce Agentforce consulting capabilities:

  • Combining Watson AI models with Agentforce
  • Building intelligent service and operations agents
  • Designing workflows optimized for response times
  • Generating insights directly from CRM data
  • Maintaining approximately 7,000 certified Salesforce professionals

Enterprise Data Access

IBM’s solutions particularly benefit organizations in highly regulated industries requiring pre-built agents that accomplish tasks without moving data across systems, reducing time and cost. The integration with watsonx.ai provides wider AI model options, powering agents using Granite, IBM’s family of foundation models built for business.

Capgemini

Capgemini serves as a global system integrator within the Agentforce Partner Network, bringing transformation expertise to AI agent deployments. The firm specializes in creating customer-facing agents for service, commerce, and logistics.

Founded: 1967

Headquarters

Paris, France, with a significant US presence and global delivery capabilities

Agentforce Expertise

Capgemini is a global innovation leader and an established Salesforce Agentforce consulting partner, leveraging Agentforce consulting services to create customer-facing agents that support service, commerce, and logistics.

Data Integration Capabilities

The company integrates Agentforce with Salesforce Data Cloud to unify customer data and enable AI-powered decision-making. Key strengths include:

  • Maintaining 9,000-12,000 certified Salesforce professionals globally
  • Providing substantial implementation capacity
  • 14+ years as a top Global Strategic Partner for Salesforce
  • Delivering personalized experiences through technology
  • Transforming customer business operations at scale

Industry Focus Areas

Capgemini’s Agentforce practice focuses on industries including:

  • Financial services implementations
  • Retail and consumer goods solutions
  • Healthcare system integrations
  • Public sector deployments
  • Manufacturing and logistics automation

The firm’s consultants excel at designing autonomous agents that handle high-volume customer interactions while maintaining quality standards.

Algoworks Technologies

Algoworks operates as a Salesforce Summit (Platinum) Consulting Partner with a specialized focus on Agentforce implementations for growing companies. The firm combines certification depth with practical deployment experience across mid-market organizations.

Founded: 2006

Headquarters

California, USA, with operations in the United States and India

Agentforce Expertise

As a certified Salesforce Summit (Platinum) Consulting Partner, Algoworks specializes in:

  • Salesforce AI implementation and strategy
  • Agentforce customization for specific workflows
  • CRM automation and integration solutions
  • Sales acceleration through intelligent lead scoring
  • Marketing automation with AI-driven personalization

Sales and Marketing Focus

The firm’s Agentforce practice focuses on sales acceleration and marketing automation. Agentforce identifies high-value leads based on historical data, automates follow-ups and meeting scheduling, and provides real-time sales insights to help B2B companies close deals faster.

For marketing teams, Algoworks implements solutions that:

  • Generate personalized email and ad content based on customer behavior
  • Analyze campaign performance in real time
  • Suggest optimal channels and timing for promotions
  • Enable ecommerce brands to recommend products based on purchase history
  • Improve conversion rates through behavioral targeting

Industry Experience

Algoworks brings experience from working with Fortune 500 clients, including Amazon, Dell, Salesforce, and Microsoft. Their key services include Salesforce Marketing Cloud, Service Cloud, Sales Cloud & CPQ, Financial Services Cloud, and AppExchange Apps development.

The company’s 14+ years of CRM expertise translates to practical Agentforce implementations across retail, healthcare, manufacturing, education, transportation & logistics, and finance & banking sectors.

SP Tech

SP Tech operates as a specialized Salesforce success partner focusing on healthcare, financial services, and insurance sectors. The firm delivers domain-specific Agentforce solutions with deep technical expertise.

Founded: 2015

Headquarters

Atlanta, Georgia, USA, with operations extending to India

Agentforce Expertise

SP Tech specializes in helping businesses leverage Salesforce’s Agentforce platform, bringing deep industry knowledge and technical expertise to unlock the full potential of Agentforce.

The company’s Agentforce implementations combine Humans + AI + Data + Actions to create:

  • Personalized customer interactions across touchpoints
  • Optimized marketing campaigns with AI recommendations
  • Streamlined customer service processes with automation
  • Seamless integration into existing business workflows
  • AI-powered agents as extensions of teams

Domain Specialization

Agentforce combines AI-driven insights with human expertise to resolve customer queries faster, deliver more personalized responses, and enhance overall customer satisfaction. The firm’s expertise spans:

  • Salesforce Consulting Services for strategic planning
  • Sales Cloud implementation for revenue optimization
  • Service Cloud Implementation for customer support
  • Marketing Cloud Services for campaign management
  • Pardot Implementation for B2B marketing automation

Client Portfolio and Performance

SP Tech was founded in Atlanta in 2015 and quickly gained Top Salesforce success partner status, with the biggest customers coming from Healthcare, Insurance, Mortgage, Real Estate, & Financial Services.

With 36 certified experts and over 78 completed projects, SP Tech delivers industry-specific services with a focus on:

  • Healthcare and life sciences implementations
  • Insurance and risk management solutions
  • Mortgage and lending automation
  • Real estate transaction optimization
  • Financial services compliance and efficiency

The company maintains a 10/10 customer satisfaction rating and 5/5 AppExchange rating, with 20+ years of combined knowledge across the team.

PwC

PwC serves as a global system integrator within the Agentforce Partner Network, bringing Big Four consulting rigor to AI agent implementations. The firm specializes in governance, compliance, and risk management for Agentforce deployments.

Founded: 1998 

(formed from the merger of Price Waterhouse and Coopers & Lybrand)

Headquarters

London, UK, with extensive US operations

Agentforce Expertise

PwC offers specialized Agentforce consulting services tailored to heavily regulated industries, with Agentforce experts focusing on automation with a compliance-first approach.

Compliance-First Approach

The firm helps executives define practical use cases and governance plans before deploying autonomous AI agents within Salesforce. Their approach includes:

  • Deep experience in the financial and insurance sectors
  • AI risk management and ethics frameworks
  • Structured approaches to model governance
  • Auditability requirements for regulated industries
  • Alignment with privacy standards like GDPR and HIPAA

Global Capabilities

PwC maintains approximately 2,500-3,000 Salesforce experts globally, with particular strength in financial services implementations. In 2019, Salesforce named PwC its partner of the year in three categories spanning Asia, India, and the UK.

PwC’s Agentforce practice particularly suits enterprises requiring:

  • Risk assessment before AI deployment
  • Compliant AI automation frameworks
  • Audit-ready documentation and governance
  • Executive-level strategic planning
  • Enterprise-wide change management

Slalom Consulting

Slalom operates as a global system integrator within the Agentforce Partner Network, bringing an agile, human-centered approach to AI agent implementations. The firm emphasizes collaboration and quick time-to-value.

Founded: 2001

Headquarters

Seattle, Washington, USA

Agentforce Expertise

Slalom completes the list of top Salesforce Agentforce consulting partners with its agile, human-centered approach, with Agentforce implementation experts prioritizing collaboration, simplicity, and measurable outcomes.

Comprehensive Platform Coverage

The firm provides Salesforce Agentforce consulting services for sales and service automation, as well as custom agent design for specific industries. Slalom was an early adopter of Agentforce and is considered a go-to partner for cutting-edge solutions.

Slalom maintains approximately 2,500-3,000 Salesforce experts and lists expertise in:

  • Agentforce autonomous agent deployment
  • Billing and revenue management
  • B2B/B2C Commerce solutions
  • Contact Center optimization
  • Data Cloud integration
  • Experience Cloud portals
  • Field Service Lightning
  • Marketing Cloud and MuleSoft
  • Revenue Cloud and Sales Cloud
  • Service Cloud and Slack
  • Tableau analytics integration

Implementation Philosophy

The company’s approach offers flexible delivery models and regional support with a strong reputation for client collaboration. Slalom’s methodology achieves quick time-to-value for AI projects through:

  • Iterative implementation demonstrating benefits early
  • Building momentum through quick wins
  • Co-creation with clients rather than rigid delivery
  • Local, personal touch at scale
  • Rapid adaptation to feedback

How Do Agentforce Partners Accelerate Your Implementation?

The difference between successful and stalled Agentforce deployments often comes down to implementation approach. Partners accelerate adoption through proven methodologies developed across dozens of implementations.

Strategic Use Case Identification

Experienced partners start with use case identification workshops that map your processes to Agentforce capabilities. They’ve learned which scenarios deliver immediate ROI and which require foundational work. This prevents organizations from attempting overly ambitious initial deployments that fail to demonstrate value.

Technical Architecture Excellence

Technical architecture design separates successful implementations from problematic ones. Partners understand:

  • Data model requirements specific to agent-enabled systems
  • Integration patterns for complex enterprise landscapes
  • Security configurations that maintain compliance
  • Scalability designs that prevent technical debt
  • Performance optimization from day one

Configuration and Guardrails

The configuration phase benefits enormously from partner expertise. Agentforce for Partner Community provides 24/7 conversational support grounded in technical and program knowledge, with the platform handling over 19,000 requests since inception. Partners leverage this ecosystem knowledge to configure agents that balance autonomy with appropriate guardrails.

Change Management and Adoption

Change management represents a critical success factor often underestimated by internal teams. Partners bring structured approaches to:

  • User training tailored to different roles
  • Stakeholder communication and buy-in strategies
  • Adoption monitoring and course correction
  • Transition planning to agent-supported workflows
  • Development of materials for ongoing enablement

Continuous Optimization

Post-deployment optimization transforms initial implementations into mature systems. Partners establish KPIs, monitor agent performance, and continuously refine configurations. Agentforce handled over 380,000 customer support interactions with an 84% resolution rate, but achieving these results requires ongoing tuning that partners systematically deliver.

What Should You Look for in an Agentforce Implementation Partner?

Selecting the right partner requires evaluating multiple dimensions beyond cost and availability.

Certification and Technical Depth

Certification depth matters—look for partners with multiple Agentforce Specialist certifications and broader Salesforce credentials across relevant clouds. Key indicators include:

  • Number of certified Agentforce specialists on staff
  • Breadth of Salesforce cloud certifications
  • Technical architect credentials
  • Data Cloud implementation experience
  • Industry-specific certifications (HIPAA, PCI-DSS)

Industry Expertise and Compliance

Industry experience provides invaluable context. Healthcare organizations benefit from partners’ understanding of HIPAA requirements and patient engagement workflows. Financial services companies need partners familiar with regulatory compliance and secure data handling. Don’t assume generic CRM expertise translates to industry-specific success.

Technical Architecture Alignment

Technical capabilities should align with your architecture:

  • Legacy mainframe integration (IBM’s Data Gate expertise)
  • AWS infrastructure (Bedrock integration experience)
  • Complex data landscapes (Data Cloud implementation skills)
  • Multi-cloud environments (cross-platform integration)
  • Security and compliance requirements

Engagement Model Flexibility

Partnership model matters as much as technical capability. Some organizations need hands-on staff augmentation; others want strategic advisory with lightweight execution. Evaluate whether partners offer flexible engagement models matching your internal capabilities and preferences.

Reference Validation

Reference checks reveal implementation reality versus sales promises. Ask specifically about:

  • Timeline accuracy and predictability
  • Budget adherence without scope creep
  • Post-deployment support responsiveness
  • Communication style and frequency
  • Escalation processes and problem resolution

FAQs

What is Salesforce Agentforce, and why do businesses need it?

Salesforce Agentforce is an autonomous AI platform that deploys intelligent agents to handle complex tasks across sales, service, marketing, and operations. Businesses need it to scale operations without proportional headcount increases, improve response times, and free teams for strategic work.

How long does an Agentforce implementation typically take?

Implementation timelines vary by scope. Organizations using Agentforce with consulting partners took 4.8 months from strategy to full deployment, compared to 75.5 months for DIY approaches. Simple single-cloud deployments may complete in 6-8 weeks, while enterprise-wide rollouts require 3-6 months.

What is the difference between Agentforce and Einstein AI?

Einstein AI provides predictive analytics and recommendations; Agentforce executes autonomous actions. Einstein suggests it leads to contact; Agentforce automatically qualifies leads, updates records, and routes opportunities without human intervention.

Can Agentforce integrate with non-Salesforce systems?

Yes. Through integrations with platforms like IBM’s WatsonX and Data Gate, customers can access business data in mainframes and Db2 databases to fuel agents. The Agentforce Partner Network includes integrations with AWS, Google Cloud, Workday, and numerous ISVs.

How much does Agentforce cost?

Salesforce introduced Flex Credits pricing in May 2025, charging by action rather than conversation. Customers buy bundles of 100,000 credits for $500, with each action costing 20 credits (approximately $0.10 per action).

What industries benefit most from Agentforce?

Industries with high transaction volumes and routine inquiries see immediate benefits—healthcare, financial services, retail, telecommunications, and insurance. However, nearly half of Fortune 100 companies have adopted Data Cloud and AI solutions, indicating broad applicability.

Do I need Data Cloud to use Agentforce?

While not technically required, Data Cloud significantly enhances Agentforce capabilities by providing unified customer data. Salesforce’s Data Cloud processed over 50 trillion records in FY 2025, doubling in one year—this data foundation powers more accurate agent decisions.

How do Agentforce partners ensure data security and compliance?

Partners like Deloitte implement Agentforce using frameworks that ensure customer data remains within Salesforce’s trusted architecture, hosting AI models within the Salesforce trust boundary, and providing comprehensive compliance features.

Can Agentforce agents make mistakes, and what happens when they do?

Agentforce agents can encounter scenarios beyond their configured capabilities. Properly implemented agents escalate to humans when confidence thresholds aren’t met. Salesforce’s internal deployment resolved 84% of cases autonomously while requiring human help for 2%—the escalation mechanism prevented errors.

What’s the ROI timeline for Agentforce implementations?

Companies typically see measurable improvements within 3-6 months of deployment. Wiley saw more than a 40% increase in case resolution with Agentforce, outperforming their old bot. Full ROI realization depends on implementation scope and adoption rates, but generally occurs within 12-18 months.

Picture of Hasan Mustafa

Hasan Mustafa

Engineering Manager Salesforce at Folio3

Hasan Mustafa delivers tailored Salesforce solutions to meet clients' specific requirements, overseeing the implementation of scenarios aligned with their needs. He leads a team of Salesforce Administrators and Developers, manages pre-sales activities, and spearheads an internal academy focused on educating and mentoring newcomers in understanding the Salesforce ecosystem and guiding them on their professional journey.