Salesforce is Buying PoS to Enhance Commerce Cloud
Salesforce, a giant company known for its customer management software (CRM), is buying PredictSpring. This move will help Salesforce improve its Customer 360 service and become a bigger player in the retail industry. It shows how committed Salesforce is to offering the best tools by combining new technology with their existing services.
What Does PredictSpring Do?
PredictSpring, started in 2013, makes special point-of-sale (PoS) systems for stores. These systems run on the internet (cloud-based) and are designed to improve shopping. Staff can use tablets or phones anywhere in the store to help customers and complete purchases. This lets them be more helpful, no matter where the customer is.
PredictSpring’s software goes beyond just taking payments. It also helps stores manage customer information, take online orders for out-of-stock items, and improve overall fulfillment. These features are key for modern stores that want to give customers a smooth and personal shopping experience.
Why is This Good for Salesforce?
Buying PredictSpring is a big boost for Salesforce’s retail plans. By adding PredictSpring’s PoS systems to their existing tools, Salesforce can offer retailers a more powerful solution that combines advanced customer management with cutting-edge point-of-sale technology. This will help retailers create smoother and more personal experiences for customers at every step.
Salesforce can use PredictSpring’s technology to improve Salesforce B2B Commerce Integration. By combining PredictSpring’s Point of Sale (PoS) system with Salesforce’s B2B Commerce tools, businesses will get a better, more seamless retail solution. This will lead to better customer service, easier transaction handling, and smoother store operations.
Salesforce’s Jeff Amann, a high-ranking executive, says that by working together, Salesforce and PredictSpring can empower brands and stores to connect with customers in a more personal way. With PredictSpring’s PoS systems, Salesforce can offer a broader range of services to retailers, helping them improve customer interactions, manage transactions more easily, and run their stores more efficiently.
PredictSpring’s Journey
PredictSpring started in 2013 and has since gotten a lot of attention and money from investors. They’ve received funding from several companies that invest in new businesses. This shows that PredictSpring is doing something innovative in retail technology and is seen as a promising company.
The company’s success can be credited to its leadership, including founder Nitin Mangtani. Before starting PredictSpring, he worked at Google on ways to improve mobile shopping and make it easier for people to find what they’re looking for online.
How This Impacts Salesforce and Retail
Salesforce buying PredictSpring is a big deal for both the company and the entire retail industry. For Salesforce, it’s a chance to expand their offerings and provide a more complete solution for retailers. By combining PredictSpring’s PoS technology with their existing tools, Salesforce can make things simpler and more integrated for retailers.
For the retail industry, this acquisition brings several benefits. Stores will gain access to advanced PoS technology that helps them manage transactions, connect with customers, and run their stores more smoothly. By using both PredictSpring and Salesforce’s tools together, retailers can offer more personalized and efficient shopping experiences, ultimately leading to happier and more loyal customers.
Salesforce’s Acquisitions
This isn’t the first time Salesforce has bought another company. Earlier this year, they tried to buy a company called Informatica, but the deal fell through. This shows that these big acquisitions can be difficult and risky.
Despite the Informatica deal not working out, Salesforce has a history of successful acquisitions that have strengthened their position in different areas. Examples include Slack, MuleSoft, Tableau, and Troops.ai. Each of these acquisitions has helped Salesforce grow and expand its capabilities.
Conclusion
Salesforce buying PredictSpring is a big step towards their goal of improving their offerings in the retail sector. By adding PredictSpring’s advanced technology to their Customer 360 service, and Salesforce Commerce Cloud, Salesforce aims to provide retailers with a more complete and easier-to-use solution for managing customer interactions and store operations.
This acquisition is expected to benefit both Salesforce and the retail industry. For Salesforce, it’s a chance to become a bigger player in retail and offer more value to their customers. For retailers, it means gaining access to advanced technology that can improve customer experiences, streamline operations, and drive business growth. As Salesforce continues to make strategic acquisitions and expand its capabilities, it will be interesting to see how these developments shape the future of customer management tools and retail technology.
Navaid Ahmed
Director Of Engineering at Folio3 Software | Head of Product Management
Navaid Ahmed is a Seasoned Salesforce CRM expert, who brings a wealth of experience in optimizing sales processes, enhancing customer relationships, and driving business growth. With a deep understanding of Salesforce's capabilities, Navaid specialize in crafting tailored solutions that empower organizations to streamline operations, boost productivity, and achieve their sales objectives.
