What Is Salesforce Lightning and Its Future in the Sales Industry?
Hasan Mustafa
Engineering Manager Salesforce at Folio3
The sales landscape is ever-evolving, and technology plays a vital role in driving it forward. Salesforce and its CRM have consistently been juggernauts in this space, pushing the envelope on what is possible.
Leading this charge is Salesforce Lightning, one of the many products in Salesforce 360. In this blog, we delve deeper into what Salesforce Lightning is and expound on its features, advantages, and more. Stick around to learn all about Salesforce Lightning and how it changes making sales.
What Is Salesforce Lightning?
Lightning experience Salesforce is a user interface and development framework built on top of the Salesforce platform. What does Salesforce Lightning do?
Improves The User Experience
With Lightning, Salesforce users get a cleaner and more intuitive experience. It is an upgrade to the classic salesforce experience, letting salespeople navigate easily, find the correct information, and improve productivity.
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Offers Powerful Customization Tools
Some consider lightning experience Salesforce a facelift, but it is so much more. With Lightning, users can work with drag-and-drop functions and pre-built components to create a personalized interface for custom pages and applications in Salesforce.
Features of Salesforce Lightning
To better understand what lightning experience Salesforce is, here are the many features that make it work:
Lightning Experience
With Salesforce Lightning, users get a new and improved interface. This interface focuses on efficiency and simplicity with a modern design, much-improved navigation, and an optimized layout.
Lightning Apps
Lightning experience Salesforce users can create custom applications to extend Salesforce functionality. An application can be custom-built to run different sales processes and give salespeople the required tools right at their fingertips. Building applications in Salesforce Lightning is accessible due to its drag-and-drop feature and pre-built components.
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Lightning Voice
Salespeople can use Lightning Voice to take calls within the Salesforce platform. It also lets them log calls, take notes, and more during the sales process. This streamlines the sales process while keeping all notes and information in one place.
Customization
Salesforce Lightning makes customization effortless. Users can build custom pages, applications, and layouts depending on what they need. Customization in Salesforce Lightning lets users control the experience and ensures that sales teams have all the tools necessary.
Mobile Friendly
Lightning is defined to work seamlessly on any device, including smartphones, tablets, and desktop computers. In today’s mobile-centric world, this allows salespeople to easily access their CRM from wherever they are.
Einstein Analytics
Integrating Einstein Analytics into Salesforce Lightning lets salespeople use data insights for more effective sales. Einstein Analytics allows them to track performance metrics, identify trends, and use real-time data to make better sales.
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Advantages of Salesforce Lightning
Seeing as Salesforce Lightning has several features in it, here are its most important advantages:
Seeing as Salesforce Lightning has several features in it, here are its most important advantages:
Increased Productivity
As we mentioned earlier, Salesforce Lightning lets the user customize workflows to cater to their requirements. Salespeople find information faster and get more work done thanks to reduced friction. With improved navigation and inline editing, Salesforce Lightning prevents wasted time and unnecessary clicks.
Enhanced User Experience
Salesforce Lightning’s intuitive UI makes it more enjoyable to use. This encourages more salespeople to engage with the platform, improving its adoption. Salesforce Lightning’s plethora of features, easy navigation, and visual appeal directly help enhance user experience.
Improved Sales Performance
A combination of robust functionality, intuitive UI, easy integration, and using big data allows salespersons to improve sales performance. Transparent sales pipelines allow for proactive management and forecasting, which are vital contributors to helping users improve sales.
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Enhance Collaboration
Seeing as Salesforce Lightning operates on top of the Salesforce CRM, collaboration is a breeze. This allows sales departments to have a consolidated directory of information that keeps everyone on the same page.
Increased ROI
Salesforce Lightning adds functionality and convenience to the already powerful Salesforce CRM. The result is significantly improved productivity, sales performance, data-driven decision-making, and a positive impact on the bottom line. Improve your ROI by contacting a Salesforce Consulting Partner today.
Is Salesforce Lightning Good for Your Business?
We’ve raved about Salesforce Lightning, but the real question is whether it is suitable for your business. The answer depends on two things: business size and Salesforce usage.
Larger businesses can reap great benefits from Salesforce Lightning. It improves the Salesforce CRM user experience with better functionality and effectiveness, creates streamlined workflows, and offers customization options.
Furthermore, Salesforce Lightning offers users a mobile CRM solution. Its mobile-friendly design allows salespeople to maximize their productivity on the go, an underrated factor in meeting sales targets. This is in addition to Salesforce data migration that lets users bring data from other CRMs into Saleforce.
Finally, combining Salesforce Lightning with Einstein Analytics allows sales teams to use user data to generate insights. This results in data-driven decision-making that allows sales teams to target the right demographics at the right time with the right product, leading to more sales and less time wasted.
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Is There an Alternative to Salesforce Lightning?
As good as Salesforce Lightning is, it isn’t for everyone. Salesforce for small businesses is a challenge, but fret not. These businesses don’t need all of Salesforce Lightning’s features and can work with a cheaper, more straightforward solution.
There are various alternatives to Salesforce Lightning. The best free CRM options include:
- HubSpot CRM
- Zoho CRM
Conclusion
Salesforce Lightning has cemented itself as an integral cog in the sales machine. It offers a modern, intuitive, efficient, and powerful platform for sales professionals, allowing them to improve their productivity while also building better customer relationships.
With tools like Salesforce Lightning, the future of sales looks bright and encouraging. It allows for constant innovation and development and offers incredibly powerful capabilities out of the box. Embracing Salesforce Lightning will drive business growth and build meaningful connections.
FAQs
Salesforce identified several trends that needed to be addressed. These included:
- The need for having a modern and intuitive user experience.
- Catering to the rise of mobile CRM solutions.
- A surge in demand for more customization.
- Understanding the importance of data-driven decision-making.
The improvements with Lightning include:
- Significantly improved user experience.
- Significantly improved productivity numbers.
- More customization options.
- A mobile-friendly user experience.
- Including advanced analytics into workflows.
Salesforce Lightning helps boost sales productivity, enhances user adoption, improves sales performance, and future proofs your CRM needs. Get in touch with a Salesforce implementation partner today!
Hasan Mustafa
Engineering Manager Salesforce at Folio3
Hasan Mustafa delivers tailored Salesforce solutions to meet clients' specific requirements, overseeing the implementation of scenarios aligned with their needs. He leads a team of Salesforce Administrators and Developers, manages pre-sales activities, and spearheads an internal academy focused on educating and mentoring newcomers in understanding the Salesforce ecosystem and guiding them on their professional journey. Additionally, Hasan holds certification as an eCommerce expert, demonstrating an in-depth understanding of various eCommerce platforms such as Magento2, Shopify, BigCommerce, WooCommerce, and Shopware. His proficiency extends to modern technologies including React, Docker, AWS, and Google Cloud Platform. Hasan extends his professional services to businesses seeking specialized knowledge in Salesforce implementation and development.
