Key Features of the Salesforce Loyalty Management Software

Attracting new customers consistently was thought to be the key to expanding or sustaining a business, but what’s more important than that, is to retain the old customer base while looking out for new ones.

What is Customer Loyalty?

Customer loyalty can be defined as a consumer’s willingness to continuously buy a product or use a service from a company they have had previous amazing experiences with. It is basically the relationship that satisfied customers enjoy with the business, that forces them to repeatedly return to them for their services and products.

In today’s era, the idea of customer loyalty has been expanded to meet the end goal of turning a loyal customer into a brand advocate. That is why it has become important for businesses to invest in exceptional loyalty management programs. Salesforce is one of the best CRM solutions in the world because it always comes up with innovative solutions that will help a business to be more customer-centric. Keeping the same thing in mind along with the need for exceptional loyalty management service, Salesforce has introduced the Salesforce Loyalty Management program that would help businesses and companies, recognize, reward, and retain their customers. 

Key Features of Salesforce Loyalty Management Program?

No doubt, the cost of acquiring a new customer is way more than the cost of retaining a customer but still, almost all companies struggle to retain their customers. Creating and managing a loyalty program that meets the wants and needs of the whole customer base is a very tedious process, but if a loyalty management program is implemented well it can greatly help to transform the dynamics of customer retention and sales. Looking at this as an opportunity, Salesforce has introduced an end-to-end solution that can help companies to build and manage innovative customer loyalty programs which can help them to recognize, reward, and retain their customers.

Businesses can now nurture relationships and create lasting loyalty through Salesforce Loyalty Management Module. The distinct features offered by this program are discussed below.

Flexibility and Ease of Execution

Salesforce loyalty management platform is a versatile loyalty management platform that can be used by a B2B or B2C company of any industry or domain to create intelligent personalized engagement that can increase customer loyalty. 

This platform also allows the integration of customer data like marketing transactions, website visits purchase history, and much more. It enables the companies to get a unified view of their customer and to inform them about their personalized promotion or the reward that they receive. The beauty of using the Salesforce loyalty management platform is that all of this can be done without writing even a single line of code because this platform is easily customizable and updateable with the help of one-click tools available.

Whether you want to create a tiered membership program or a points-per-purchase membership program or some other kind of program, you can do that on this platform without writing code. And all of this is easily customized and updated according to the real-time data of the customer and the situation. 

Create Unique and Personalized Experiences for the Customers

The most amazing feature offered by the Salesforce loyalty management platform is the option to personalize the loyalty offerings based on the customer’s experience or their interactions with the company. Businesses can now personalize the loyalty offerings for different segments of the customer base to provide them with a personalized loyalty experience. Customers also have the visibility and access to track their points or offerings, through the loyalty member portal.

Establishment of a Single Source of Truth for all Customer Related Data

The Salesforce loyalty management program is integrated into the Salesforce Customer 360, which enables customers to easily sign up for loyalty programs through Salesforce Experience Cloud. Personalized content and notifications, hence, can be sent to customers with Salesforce Marketing Cloud and Customer 360 Audiences

Also, external systems can be integrated with the Salesforce loyalty management program to bring in customer data from any third-party application. This data can help to provide meaningful insights and actionable tasks, such as geolocation-based notifications for when a customer is near a store. The collection of all customer-related data in one place enables a single source of truth and enables the organization to strengthen customer loyalty at every customer interaction. 

Performance Measurement of the Loyalty Program

The Salesforce loyalty management platform is integrated with customer 360 tableau which can help companies to measure the performance of the loyalty program that they have created for their business. Program performance, member acquisition, engagement, and partner performance can be viewed in a dashboard. 

It provides businesses with insights based on real-time data to let them know how effective their loyalty management programs are and when there’s a need to change or update the program, as it has a decline in engagement or has completely stopped working. For example, if customers are not taking any interest in redeeming their points, it will be highlighted through the dashboard and businesses will know that it’s time to offer something lease in place of points or offer the customer to use them for something new they might be interested in.

Variants offered by Salesforce Loyalty Management Program:

Along with the internal flexible features the Salesforce loyalty management program offers, it also comes in three different variants to match the needs of businesses as per their needs. The different packages of salesforce loyalty management pricing are as follows:

Starter

The starter package offers quick creation and implementation of a basic customer loyalty management program

Growth

The growth variant allows the creation and implementation of dynamic and personalized customer loyalty management programs.

Advanced

Through the advanced variant of the Salesforce loyalty management program, companies can create and implement multiple dynamic and personalized customer loyalty management programs on one single platform.

The Final Verdict

Since, it has been established that a good, functioning customer loyalty program is essential for businesses today to outperform their competition. Salesforce Loyalty Management program enables companies across industries to shift their loyalty programs from a traditional to a human-centric approach capable of creating personalized, relationship-building programs for their customer base.