Salesforce vs SAP: Which is Better? [Updated 2025]

As we enter 2025, the Salesforce vs. SAP debate continues to spark curiosity and comparisons among businesses worldwide. The biggest mystery remains unsolved—which powerhouse wins the game in CRM and the business management world. 

If you are one of those trying to compare Salesforce vs SAP, this updated comparison guide will answer your questions. Moreover, if you want to get more information about CRMs do connect with any professional Salesforce Consulting Partner or SAP partner.

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Before we start with the vast comparison of Salesforce vs. SAP, let us first understand what they have to offer:

Feature	Salesforce Sales Cloud	SAP Sales Cloud	Advantage
Client & Contact Management	✔	✔	–
Customer Engagement	✔	✔	SAP
Sales Insights & Reporting	✔	✔	SAP
Content & Collaboration	✔	✔	SAP
Lead Nurturing & Conversion	✔	✔	SAP
Deal Management & Pipeline Visibility	✔	✔	SAP
Product & Catalog Management	✔	✔	SAP
Quote, Order & Contract Automation	✔	✔	SAP
Sales Performance Analysis & Coaching	✔	✔	SAP
Team Collaboration & Communication	✔	✔	SAP
Ease of Use & Onboarding	Simpler	More complex	Salesforce
Customization & Flexibility	Highly customizable	Customizable	Both
App & Ecosystem Integrations	Extensive third-party options	Strong integration with SAP solutions	Both
Pricing Affordability	Varies based on features & users	Higher subscription cost	Salesforce
Ideal Users	All business sizes	Large enterprises with complex sales

• Contact Management: Organize your knights (leads, customers) and build an epic Rolodex of loyalty.
• Sales Pipeline Management: Chart your conquest, from prospecting to closing the deal, with smooth pipeline navigation.
• Marketing Automation: Craft enchanting spells (targeted campaigns) that lure customers into your kingdom.
• Customer Service: Be the Robin Hood of support, resolving issues swiftly and gracefully.
• Reporting & Analytics: Get full visibility into your performance and make informed decisions. 

Salesforce vs SAP: Overview 

Salesforce

Salesforce is a cloud-based platform that offers ease and scalability that fits businesses of all sizes, from scrappy startups to established ones.

Their target audience varies from SMBs to enterprises. Newly established small or medium-scale businesses are the main audience as they look for intuitive interfaces and a thriving app ecosystem.

SAP

It is popular for its robust functionality and deep enterprise integration. Its cloud options offer unparalleled data-driving power, ideal for large companies managing complex operations.

SAP services satisfy well-established organizations with vast operational landscapes and a thirst for data-driven insights and powerful integrations.

Salesforce vs SAP:

Salesforce Pricing and Features

Pricing

Salesforce adopts a more modular and flexible pricing structure. Their pay-as-you-go model authorizes businesses to scale their usage based on requirements. 

Features

Know that the Salesforce features extend beyond CRM to include. Its environment thrives on innovation and functionalities. The adaptability of Salesforce makes it suitable for a broad spectrum of businesses, irrespective of their sizes.

SAP Pricing and Features

Pricing

The pricing structure for SAP depends on the number of users, the scope of functionalities required, and the level of customization required. It can often lead to a significant upfront investment.

Features

SAP’s incredible options open a wide array of business operations. The power of SAP’s features makes it an ideal choice for large enterprises with multiple operational needs.

Salesforce vs SAP: Sales Features

Salesforce Sales Features

Its CRM capabilities encompass several sales operations. But what sets Salesforce apart is its emphasis on collaboration and mobility. Additionally, the platform’s intuitive interface enhances user adoption and provides a more streamlined sales process.

SAP Sales Features

SAP’s sales features are geared toward optimizing the entire sales process. The platform manages lead management, order processing, and opportunity tracking. 

SAP’s sales features are seamlessly integrated with other modules like finance and supply chain. Lastly, its analytics capabilities empower sales teams with data-driven insights, enhancing decision-making.

Salesforce vs. SAP: Marketing Features

Salesforce Marketing Features

Salesforce 360 marketing features are designed to empower businesses to create personalized and targeted marketing campaigns. The platform focuses on customer data and analytics, enabling businesses to refine their marketing strategies for optimal impact.

SAP Marketing Features

SAP marketing features cover everything from campaign management and lead nurturing to analytics and social media integration. The platform’s ability to integrate marketing data with other modules ensures customer interactions under one virtual roof. 

Salesforce vs. SAP: UX and Ease of Use

Salesforce UX and Ease of Use

Salesforce places a strong emphasis on user experience through its user-friendly interface. It is evident from Salesforce’s commitment to user-centric design, contributing to a more seamless onboarding process.

SAP UX and Ease of Use

SAP’s recent updates and redesigns have aimed at improving the user experience. The focus is more on providing a modern and user-friendly interface. While the learning curve may still exist, SAP’s efforts toward enhancing usability have been appreciated by users.

Salesforce vs. SAP: Software Integrations

Salesforce Software Integrations

With thousands of apps available, businesses can extend Salesforce’s capabilities to meet specific needs. The platform’s APIs (Application Programming Interfaces) further enhance integration possibilities. 

It helps businesses connect Salesforce with their preferred tools seamlessly. So, integration plays a major role when choosing between Salesforce CRM vs. SAP CRM.

SAP Software Integrations

SAP’s strength lies in its ability to integrate with various third-party applications without hassle. Its open architecture facilitates integration with other enterprise solutions, ensuring data flow across the organization. 

Its extensive partner network also makes it suitable for businesses with existing IT ecosystems.

Salesforce vs. SAP: Customer Support

Salesforce Customer Support

Salesforce development services include various support channels, such as online resources, community forums, and direct support through its Success Cloud. 

Salesforce’s emphasis on customer success is evident through its Trailhead platform, offering extensive training resources to empower users. The responsive and proactive support structure contributes to high user satisfaction.

SAP Customer Support

When comparing SAP CRM vs Salesforce for customer support, SAP’s customer support is comprehensive. It offers services from online support resources to dedicated account managers for larger enterprises. 

While the support structure is robust, some users have reported longer response times, highlighting an area where SAP continues to refine its customer support processes.

Salesforce vs. SAP: User Reviews

Salesforce User Reviews

Positive reviews highlight the platform’s adaptability to different business sizes and industries. Some users, however, mention the potential for high costs as organizations scale their usage. Salesforce’s positive user reviews show its popularity and effectiveness across diverse business scenarios.

SAP User Reviews

User reviews for SAP are often polarized, reflecting the diverse nature of businesses and their unique requirements. However, some users express concerns about the complexity of the platform, particularly in terms of implementation and user interface. These reviews underline the value of businesses assessing their needs before opting for SAP.

Salesforce vs. SAP: Verticals

Salesforce Verticals

Salesforce is a versatile platform useful across a wide range of industries. Their primary focus is on CRM and related functionalities. The best part about it is its adaptable nature, making it suitable for businesses in technology, finance, retail, and healthcare. 

SAP Verticals

SAP caters to various industries, including manufacturing, finance, healthcare, and more. Businesses in various verticals can tailor the platform to their needs via SAP vertices. Moreover, the platform’s flexibility and scalability options make it suitable for both sizes of businesses.

Conclusion:

In the SAP vs. Salesforce debate, the selection highly depends on each business’s specific needs and preferences. 

Hence, the owners must weigh factors like operational complexity, and the factors explained above when deciding between Salesforce and SAP. If you need help from an expert, you can always reach out to Folio3 Salesforce services experts. 

As your trusted Salesforce implementation services partner, we help you understand the unique demands of your business and select the best platform that complements your brand’s vision and goals.

FAQs

Is SAP or Salesforce Better?