Salesforce CPQ End-of-Sale (EOS): What Does It Mean?

In March 2025, Salesforce confirmed what many in the ecosystem had suspected for years: Salesforce CPQ entered an “End of Sale” (EOS) phase, meaning it will no longer be sold to new customers. For business leaders relying on this tool for complex quoting workflows, this announcement raises urgent questions about what comes next.

Here’s what you need to understand: EOS doesn’t mean your CPQ implementation stops working tomorrow. But it does signal Salesforce’s strategic shift toward Revenue Cloud Advanced—a comprehensive platform built to handle the entire revenue lifecycle, not just quoting.

Let’s cut through the noise and help you make informed decisions about your revenue operations strategy.

Should Businesses Using Salesforce CPQ Be Concerned?

The short answer: it depends on your timeline and growth strategy.

Many organizations have realized significant benefits of CPQ, including streamlined quoting processes, pricing accuracy, and faster deal cycles.

If you’re running a stable CPQ implementation that meets current needs, there’s no immediate crisis. 

Salesforce has confirmed that current CPQ customers will continue to receive full support, can renew subscriptions, and add additional licenses. 

Your quotes won’t stop generating, and your sales team can keep working as usual.

However, forward-thinking leaders should be concerned about three critical factors:

Innovation Has Stopped

With no significant updates to CPQ in over four years and an unclear roadmap going forward, you’re working with a product that’s frozen in time. 

While your competitors adopt AI-powered quoting, dynamic pricing, and automated revenue recognition, you’re stuck with legacy functionality.

Support Will Decline

Industry observers are already noticing signs of decline: slower ticket resolution, fewer bug fixes, and support teams redirecting feature requests with answers like “Have you considered Revenue Cloud?” 

As Salesforce shifts resources to Revenue Cloud, expect CPQ support quality to gradually diminish.

Technical Debt Will Accumulate

The longer you wait to migrate, the more complex (and expensive) the transition becomes. 

Growing technical debt means the more complicated and costlier it may be to migrate later, while rivals adopting advanced Revenue Cloud capabilities may gain efficiency and revenue operations agility.

Think of it this way: you’re not facing an emergency, but you are on a countdown clock.

Do You Need to Transition From Salesforce CPQ Right Away?

Not necessarily—but you should start planning now.

Salesforce will likely one day require existing CPQ customers to move to their newest Revenue Cloud products. 

Your urgency depends on several factors specific to your business:

High-Priority Migration Scenarios

You should accelerate your timeline if you’re:

• Planning to scale rapidly: CPQ struggles with high-volume transactions and complex product catalogs
• Adopting new revenue models: Subscription, usage-based, or hybrid pricing requires capabilities that CPQ simply doesn’t have
• Investing in AI and automation: Revenue Cloud is natively built on Core, allowing seamless integration with AI Agents out of the box, while CPQ is an installed package requiring more customization
• Experiencing performance issues: If your CPQ implementation is already struggling with extensive automation or large pricing rule sets

Lower-Priority Scenarios

You can take a measured approach if you’re:

• Operating with simple, stable quoting processes
• Not planning significant business model changes
• Working with small to mid-sized deal volumes
• Already getting acceptable performance from your current setup

The key is to start your evaluation now, even if you’re not ready to migrate immediately. Best practices suggest a 4–5 year window between End of Sale and End of Life, putting the expected EOL around 2029–2030.

Regardless of your timeline, consider bringing in technical expertise early. Many organizations find they need to hire Salesforce developers with Revenue Cloud experience to properly assess migration complexity, evaluate their current CPQ customizations, and build a realistic transition roadmap.

Beginning to explore and evaluate options for CPQ now allows for more planning. You can also hire Salesforce developer to guide your migration process.

What We Know So Far

In early March 2025, Salesforce announced that its Configure-Price-Quote solution, Salesforce CPQ, will enter an “End-of-Sale” period. 

This means existing CPQ customers can continue using and paying for the product. 

However, Salesforce will no longer sell CPQ licenses to any new customers going forward.

Let’s separate confirmed facts from speculation:

Confirmed Information

• Official EOS Status: Salesforce confirmed that CPQ has entered an “End of Sale” phase, with the company stating that current customers will continue to receive full access, including customer support, and can renew and add additional licenses.
• Revenue Cloud as Successor: Salesforce is explicitly positioning Revenue Cloud Advanced and Revenue Cloud Billing as the strategic replacements for CPQ and Billing.
• No Direct Migration Path: There is no direct upgrade or migration path; companies must reimplement their quoting setup from scratch.

Expected Timeline

Based on industry patterns and expert analysis:

Phase	Timeframe	What to Expect
Current (2025-2026)	Now	EOS announced; declining support quality; slower issue resolution
Transition (2026-2027)	1-2 years	Aggressive Revenue Cloud campaigns; reduced legacy discounts; increased upsell pressure
Pre-EOL (2027-2028)	2-3 years	Formal End of Life announcement with migration deadlines
EOL (2029-2030)	4-5 years	All support discontinued; CPQ fully sunset

Source: Industry analysis from Salesforce CPQ migration experts and market observers

The Evolution Beyond Salesforce CPQ

Understanding why Salesforce is making this shift helps you make better strategic decisions.

The CPQ market has fundamentally changed. According to industry data, CPQ reduces sales cycles by 28% and approval wait times by 95%. But modern businesses need more than faster quoting—they need complete revenue lifecycle management.

Here’s what’s driving the evolution:

From Point Solutions to Platforms

Traditional CPQ tools were built for a simpler world: configure a product, price it, and send a quote. Today’s revenue operations demand seamless flows from product catalog through quoting, contracting, fulfillment, billing, and revenue recognition—all on one platform.

The AI Revolution

CPQ solutions powered by AI enable businesses to deliver fast, tailored offers for every selling interaction, with price recommendations that surface insights about market and purchasing patterns. Legacy CPQ can’t tap into these capabilities without extensive customization.

Architectural Limitations

Salesforce CPQ was built as a managed package originally developed by Steelbrick, and its limitations have become harder to ignore, with heavy customizations making updates risky and performance inconsistent. The managed package architecture simply can’t support modern requirements like real-time AI recommendations and complex revenue models.

Market Complexity

B2B selling has evolved dramatically. Companies now need to support multiple channels, personalized pricing strategies, and hybrid revenue models—capabilities that stretch CPQ beyond its original design.

Top Alternatives to Salesforce CPQ

If you’re evaluating options beyond Salesforce’s ecosystem, several robust alternatives have emerged:

Revenue Cloud Advanced (Salesforce’s official successor)

• Built natively on the Salesforce core platform
• Supports subscription, usage-based, and hybrid pricing
• AI-powered with Agentforce integration
• Higher licensing costs but comprehensive features

Logik.io (recently acquired by ServiceNow)

• Streamlined configuration experience
• Faster implementation timeline
• Strong integration capabilities
• May lack some advanced revenue recognition features found in more robust platforms

Nue.io

• Tightly integrated with Salesforce
• User-friendly interface
• Real-time data synchronization
• May offer less flexibility in customization compared to some other CPQ solutions

Third-Party Platforms (Conga, PROS, Vendavo)

• Industry-specific capabilities
• Proven track records in complex industries
• May require additional integration work

Each option has trade-offs. Your choice should align with your specific industry requirements, existing tech stack, and long-term revenue strategy.

Introducing Revenue Cloud Products

Salesforce’s Revenue Cloud represents a fundamental rethinking of how revenue operations should work.

Revenue Cloud Advanced (RCA) was introduced in early 2024 to enable businesses to scale and automate the entire quote-to-cash sales process, integrating sales, finance, and customer success functions in a unified, end-to-end experience.

The platform consists of two primary offerings:

Revenue Cloud Advanced

• Complete quote-to-cash lifecycle management
• Product catalog and configuration
• Advanced pricing procedures
• Contract lifecycle management
• Order management and fulfillment

Revenue Cloud Billing

• Flexible invoicing capabilities
• Subscription and usage-based billing
• Dual-entry accounting
• Revenue recognition automation
• Payment processing

This Salesforce integration intends to solve past challenges CPQ faced around tricky customizations and fragmented systems. 

Why Revenue Cloud Advanced Stands Out

The real differentiators of RCA go beyond feature parity with CPQ:

Native Platform Architecture

Unlike Salesforce CPQ, Revenue Cloud Advanced is fully built on the core Salesforce platform, offering unmatched flexibility and integration capabilities that promote scalability—moving away from the compromises customers faced with managed package limitations.

Advanced Pricing Engine

RCA replaces complex price rules with Pricing Procedures—a step-by-step engine with a fully declarative designer, drag-and-drop interface, and the ability to simulate pricing logic before activating. You can create different pricing logic for different use cases like geography or customer segments.

Scalability for Complex Models

RCA supports significantly more quote line items (up to approximately 1,000 today) and will potentially scale to 15,000 with future releases, making it far better suited for high-volume, high-variation quoting scenarios.

AI-First Design

The Summer ’25 release introduced Agentforce Quoting, enabling sales reps to create, update, and manage quotes using natural language prompts, reducing administrative tasks and accelerating deal cycles.

Integrating CPQ Capabilities into Revenue Cloud

One of the biggest concerns for CPQ customers is feature parity. Will Revenue Cloud Advanced actually do everything your current CPQ does?

The answer is increasingly yes—and more.

Converging Capabilities

Salesforce continues to ship new features in every release that address long-standing CPQ shortcomings, including advanced approvals through Flow Orchestrator, cloning quote lines and groups, and “amend and extend” functionality that CPQ never had.

Recent enhancements include:

• Ramp Deals for Groups: Breaking down multi-year deals into time-based segments with different products, quantities, and discounts
• Smart Approvals: Allowing users to resubmit requests without restarting entire approval processes
• CPI-Based Pricing: Automatically adjusting prices based on Consumer Price Index for inflation protection
• Enhanced Asset Management: Simpler amendment of terms without clunky cancel-and-replace processes

What’s Still Evolving

While Revenue Cloud is rapidly maturing, some capabilities are still catching up to CPQ:

• Complex multi-dimensional quoting with bundles (now addressed in recent releases)
• Certain legacy customizations may need rebuilding
• Learning curve for teams transitioning from CPQ’s familiar interface

The gap is closing quickly. Salesforce is making manual tasks and overly complex workflows a thing of the past, setting teams on the path to efficient revenue growth.

The Route for Current Salesforce CPQ Users

With Salesforce CPQ entering its final stretch, existing customers face big decisions around what comes next. Use our Salesforce Implementation Services to help navigate the switch.

If you’re committed to staying in the Salesforce ecosystem, here’s a practical roadmap:

Phase 1: Assessment (3-6 Months)

• Audit your current CPQ configuration, customizations, and integrations
• Document your pricing rules, approval workflows, and product catalog structure
• Identify monetization models you need to support (subscription, usage-based, hybrid)
• Evaluate team skills and training requirements

Phase 2: Strategy Development (2-3 Months)

• Build your business case for migration
• Secure executive sponsorship across Sales, Finance, and IT
• Define success metrics and ROI expectations
• Choose your migration approach (big bang vs. phased rollout)

Phase 3: Pilot Implementation (4-6 Months)

• Start with a simple product line or business unit
• Implement core Revenue Cloud functionality
• Test pricing procedures and quoting workflows
• Gather user feedback and refine approach

Phase 4: Full Rollout (6-12 Months)

• Migrate remaining products and business units
• Integrate with ERP, billing, and other downstream systems
• Complete user training and change management
• Monitor performance and optimize continuously

Critical Success Factors

Before jumping into implementation, take time to do discovery with end users and understand their current pain points—whether sales reps are working around the system to get quotes approved, or finance teams are manually correcting invoices.

Your product catalog is crucial. Poor product catalog management will cause problems fast; duplicate SKUs, inconsistent pricing, or legacy bundles will carry over to Revenue Cloud Advanced.

Final Thoughts

Salesforce CPQ’s End of Sale isn’t just a technology change—it’s a strategic inflection point for revenue operations.

The companies that will thrive aren’t those rushing to migrate out of panic, but those taking a deliberate, strategic approach to revenue modernization. The shift from Salesforce CPQ to Revenue Cloud is more than just an upgrade—it’s a strategic move to future-proof revenue operations.

Here’s your action plan:

1. Start planning now, even if migration is 2-3 years away
2. Evaluate your options comprehensively—Revenue Cloud Advanced, third-party platforms, or hybrid approaches
3. Focus on business outcomes, not just feature comparisons
4. Invest in your team’s capabilities through training and upskilling
5. Partner with experts who understand both CPQ and Revenue Cloud implementations

The market won’t wait. The Configure Price And Quote Market is projected to register a CAGR of 16.81% during the forecast period (2025-2030), with innovation accelerating rapidly.

• For Sales Leaders: This transition offers an opportunity to finally eliminate manual quoting bottlenecks and arm your team with AI-powered tools that accelerate deal velocity.
• For Finance Leaders: Revenue Cloud’s integrated billing and revenue recognition capabilities can transform fragmented processes into a streamlined, compliant revenue engine.
• For IT Leaders: Native platform architecture means fewer integrations to maintain, better performance, and a future-proof foundation for growth.

The question isn’t whether to evolve beyond legacy CPQ—it’s how quickly you can position your organization to capture the advantages of modern revenue operations.

FAQs

Is Salesforce getting rid of CPQ?

Salesforce CPQ has entered End of Sale, meaning no new customer licenses will be sold. Current customers can continue using the product with full support. However, expect End of Life around 2029-2030 based on typical software lifecycle patterns.

What is renewal in Salesforce CPQ?

Renewal in Salesforce CPQ manages the process of extending or modifying existing subscriptions. It allows sales teams to generate renewal quotes based on original contract terms, adjust pricing, add products, or modify quantities for continuing customers.

What is the future of Salesforce CPQ?

Revenue Cloud Advanced is Salesforce’s strategic future, built natively on the core platform with AI integration and comprehensive revenue lifecycle management. CPQ will eventually be fully sunset, with all innovation focused on Revenue Cloud products.