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Apollo Salesforce Integration

Keep prospecting and CRM records in sync without rework

When Apollo Salesforce integrate, reps see verified contacts inside Salesforce and keep Apollo sequences grounded in CRM truth. Less rework, faster follow-ups, and cleaner pipeline reporting support predictable growth today.

Gaps Closed When Apollo Connects With Salesforce Data

Duplicate Records

Challenges

Apollo prospects saved from searches can create new Salesforce leads when matching rules differ, causing duplicates, split ownership, and wasted outreach across teams each week.

Solution

  • Set lead and contact matching rules first
  • Use selective sync to limit new records
  • Map required identifiers before pushing prospects CRM
  • Assign Salesforce owner based on Apollo user

Missing Context

Challenges

Salesforce records often lack Apollo engagement history, so managers cannot see calls, emails, and tasks tied to prospects during active sequences in one place daily.

Solution

  • Sync activities so Salesforce timelines stay current
  • Push emails, calls, and tasks from Apollo
  • Pull Salesforce activities into Apollo prospect views
  • Use one activity type mapping standard companywide

Stalled Handoffs

Challenges

Reps qualify prospects in Apollo but forget to create Salesforce opportunities, leaving pipeline reviews short on next steps and close dates for each open deal.

Solution

  • Sync deals so qualified prospects become opportunities
  • Map Apollo stages to Salesforce opportunity stages
  • Require key fields before deal pushes occur
  • Create alerts when opportunities miss updates weekly

Broken Ownership

Challenges

If Apollo sync credentials lack Salesforce admin rights, record ownership and field writes can fail, causing mismatched owners, missing fields, and sync errors at login.

Solution

  • Use an admin credential for team sync
  • Review OAuth permissions before first connection starts
  • Set ownership rules for pushed records clearly
  • Monitor sync logs and resolve failures fast

Get cleaner pipeline views with Apollo Salesforce integration sync

What You Can Achieve With This Apollo Salesforce Integration

Cleaner Prospect Lists

Pull Salesforce contacts and leads into Apollo for prospecting. Your team works from the same records, so outreach and reporting reflect current CRM status always.

Faster Record Creation

Push net new Apollo contacts or leads to Salesforce when criteria match. Reps spend less time copying fields, so routing and assignments happen sooner consistently.

Aligned Deal Stages

Map Apollo deal stages with Salesforce opportunity stages. Forecast meetings use one stage language, so changes made during outreach show up in pipeline views immediately.

Better Activity History

Sync Apollo emails, calls, and tasks into Salesforce activities. Managers review touches next to records, so coaching and follow-up plans match what happened most recently.

Teams That Benefit From Apollo Salesforce Data Sharing

Sales development teams need fast access to CRM status while prospecting. With Apollo and Salesforce connected, reps see who already exists and who owns the record. That cuts duplicate outreach and protects handoffs.RevOps teams need consistent fields for routing and reporting. The integration keeps contact, account, and deal data consistent across tools. Finance and leadership can trust summaries because activities and stage changes stay attached.

Driving Change for Growing Companies with Salesforce Services

Majorkey

We used Folio3 over the last 3+ years for many projects, including org merges, complicated workflows and enhancements. Folio3 is was very detailed in the work. They are experts. They can explain complicated tasks so even the novice in the room can understand. Appropriate and reasonable timelines are assigned so that there are no issues with any tasks for transition. The project closed without any hang ups or hold ups and we continue to do enhancements on the application with Folio3.

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Sunhero

Folio3 did a great job in scoping the request and keeping communication going throughout the task
This was a very ambiguous request and they managed to troubleshoot the issue and explore different options. I would hire them again

How Apollo Salesforce Integration Works In Practice

Core data flow between systems

Apollo pulls Salesforce contacts and leads into its database for prospecting, then can push updates back. Accounts and deals can sync too, keeping both systems in sync on mapped fields only.

Apollo supports two-way syncing for core records when configured, but you can restrict what flows each direction. Pull brings CRM data into Apollo; push writes selected records into Salesforce first.

Sync runs when new records are saved, imported, or edited, depending on pull and push settings. You choose which objects sync, then Apollo applies mapping rules before writing updates out.

Field write rules control whether Apollo fills blanks or overwrites Salesforce values. When both systems change a field, your mapping and overwrite choices decide which value wins during sync cycles.

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What Data Syncs Between Apollo and Salesforce Systems

Apollo’s Salesforce connection covers contacts, leads, accounts, deals, and activities, with separate pull and push controls per object. Field mapping decides where values write, and you can link custom fields for bidirectional sync so teams keep shared record of truth.

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Synced objects

Contacts, leads, accounts, and deals can sync between Apollo and Salesforce based on your settings. You can pull all records or use selective sync to narrow what enters Apollo today.

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Activity records

Apollo can sync emails, calls, tasks, and other activities to Salesforce so timelines reflect outreach. Activity syncing depends on configured object settings and mapped fields in both systems each day.

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Custom fields

For data outside default fields, create a custom field in Salesforce and link it to an Apollo custom field. That connection supports bidirectional sync for those values as needed later.

How to Step by Step Integrate Apollo Salesforce

Apollo’s native Salesforce integration is set up inside Apollo, then authorized through Salesforce OAuth. After connection, configure which objects pull into Apollo and which new records push to Salesforce. Field mapping and write rules prevent unwanted overwrites during initial sync.

Use these steps to connect and tune sync behavior:

  1. In Apollo, open Settings, then Integrations, and select Salesforce. Click Continue, sign in to your Salesforce org, and approve the requested permissions for the connected user account to start sync.
  2. In Apollo’s Salesforce integration page, choose pull settings for contacts, leads, accounts, deals, and activities. Use selective sync if you want only specific Salesforce records visible for prospecting teams now.
  3. Configure push settings for each object so Apollo knows when to create net new Salesforce leads, contacts, accounts, deals, or activities. Confirm required fields, ownership rules, and stage mapping first.
  4. Review default field mapping, then link any custom Salesforce fields to Apollo custom fields you need. Set write rules to fill blanks or overwrite values, based on your data standards.
  5. Run an initial sync and spot-check several records in both systems. If errors appear, confirm the Salesforce credential has admin rights, then revisit object settings and mappings until data matches.

Limitations and configuration considerations:

  • Team sync needs Salesforce admin rights, or writes fail otherwise.
  • Push settings affect only net new Apollo contacts from CSV.
  • Custom field sync requires matching custom fields in both systems.
  • Stage mapping must be set before deals sync the same.
  • Overwrite rules can replace Salesforce values during the next sync.

Shorten follow-up cycles with shared prospect activity

Increase resolution speed with shared customer records
Our Insights

Frequently Asked Questions (FAQs)

In Apollo, go to Settings, open Integrations, choose Salesforce, then authorize. Use a Salesforce user with proper permissions so sync can run for your team.
Apollo can sync contacts, leads, accounts, deals, and activities when configured. Exact coverage depends on your Salesforce objects, mappings, and selected pull or push settings.
Use selective sync and matching rules before you push leads. Map identifiers like email and domain, then assign owners so Salesforce records route correctly internally.
Yes, create a custom field in Salesforce and a matching one in Apollo, then link them in field settings. Bidirectional sync works for linked values.
Check sync settings for Activities and confirm mapped fields. Then verify the connected Salesforce credential has required permissions. Run a test sync and review errors.