Salesforce Marketing
Cloud Account Engagement Consulting Service

Grow B2B Pipeline and Automate Your Marketing Efforts with Salesforce Pardot Consulting Services

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We Are The Top Rated Salesforce MCAE Consultants

By fully utilizing the Salesforce Marketing Cloud Account Engagement (formerly Pardot), you may improve your B2B marketing initiatives, and produce top-notch leads that are ready to buy and increase your ROI.
Folio3 provides businesses with the top-tier Salesforce Marketing Cloud Account Engagement (MCAE) consulting services necessary to engage more customers, close better transactions, and forge lasting B2B partnerships.
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Why Use Salesforce Marketing Cloud Account Engagement

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marketing automation users increased their leads

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users reported an increase in conversions

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increase in sales revenue

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increase in marketing productivity

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increase in marketing campaign effectiveness

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unified view of customers

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shorter sales cycle Or reduction in sales operations

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increased customer engagement

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Our Salesforce Marketing Cloud Account Engagement Services

As a top-rated Salesforce Marketing Cloud Account Engagement (MCAE) consultant, we optimize your Salesforce MCAE platform to deliver results-driven outcomes for you. We provide all the services you require to achieve your company goals, including MCAE consultation, automation, implementation, and integration.

By automating the B2B business process, our Marketing Cloud Account Engagement deployment and integration services help your sales and marketing teams collaborate effectively and boost company growth.

To execute successful campaigns, create more pipelines, and strengthen your marketing-sales relationship, our certified salesforce Marketing Cloud Account Engagement experts ensure that all of your marketing and sales requirements are automated.

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Consulting Service

We offer the best business-focused and results-driven Marketing Cloud Account Engagement consulting services. Our highly skilled certified MCAE...

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Consulting Service

We offer the best business-focused and results-driven Marketing Cloud Account Engagement consulting services. Our highly skilled certified MCAE consultants will formulate a complete implementation roadmap that covers all your touchpoints and personalizes your customer engagement journey.
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Integration Service

The secret to marketing automation success is system integration. Seamlessly integrate Marketing Cloud Account Engagement with your current...

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Integration Service

The secret to marketing automation success is system integration. Seamlessly integrate Marketing Cloud Account Engagement with your current platforms to centralize and nurture your leads effectively.
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Implementation Service

With our efficient and powerful Marketing Cloud Account Engagement deployment services, you...

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Implementation Service

With our efficient and powerful Marketing Cloud Account Engagement deployment services, you may revamp your marketing strategy, campaigns, emails, social media, website, etc.
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Automation Service

Full scale automation is provided by Salesforce Marketing Cloud Account Engagement, helping marketers create meaningful relationships, empowering sales to complete better transactions, and building...

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Automation Service

Full scale automation is provided by Salesforce Marketing Cloud Account Engagement, helping marketers create meaningful relationships, empowering sales to complete better transactions, and building a bigger pipeline. More leads are generated as a result, and they are all sent through the pipeline more quickly. Additionally, B2B marketing automation aids in engaging customers through dynamic, personalized programs. Furthermore, it grasps genuine marketing ROI and comprehends each step from the click to the close.
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Migration Service

Our Salesforce Marketing Cloud Account Engagement certified consultants have experience with all major systems and are knowledgeable about how everything, including...

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Migration Service

Our Salesforce Marketing Cloud Account Engagement certified consultants have experience with all major systems and are knowledgeable about how everything, including procedures and objects (among other things), should interact. We can assist you in making an accurate migration the first time. For seamless and clutter-free data migration, we organize and segment your data prior to the migration process. Our certified consultants will perform database health checks, eliminate data silos, and avoid any data duplications.
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3rd party Integration Service

For you to get the most out of your investment, we provide seamless integration with well-known third-party apps. We can also customize solutions...

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3rd party Integration Service

For you to get the most out of your investment, we provide seamless integration with well-known third-party apps. We can also customize solutions to meet your unique business requirements.
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Custom Development Service

We'll use webhooks, REST API, JavaScript API, integrations, email scripting, and more to provide you with deeper control over your instance, depending on the features you'd like to...

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Custom Development Service

We'll use webhooks, REST API, JavaScript API, integrations, email scripting, and more to provide you with deeper control over your instance, depending on the features you'd like to add. As a result of our developers' familiarity with marketing best practices, you won't lose time creating custom developments that won't satisfy your needs in the long run.
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Our Salesforce Marketing Cloud Account Engagement Offerings

With the help of Marketing Cloud Account Engagement, marketing and sales teams can build strong pipelines and close more sales. It serves as an organization's main hub for managing lead creation, prospecting, and campaigning. It is a B2B marketing automation technology that streamlines marketing operations across all channels.

Our Salesforce MCAE services are focused on maintaining your data and utilizing them to give your clients the best services possible. Manage your large volume B2B transactions, engage with your prospects efficiently, and assess your success with our Salesforce MCAE offerings, which include:

Lead Generation

You can keep your pipeline full of qualified leads with a higher likelihood of becoming customers by using Salesforce Marketing Cloud Account Engagement's advanced features. Our experts can assist you in determining the level of engagement of your leads so that you can then focus them to fit into your sales funnel. View More

Sales Alignment

The whole workflow and team communication at your company can be greatly enhanced by marketing automation, which can also aid in lead nurturing. You may generally save time and work this way. Allow us to assist you in giving your brand these characteristics so that you may better serve and support your customers.
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Lead Scoring

With the aid of lead scoring services, you may stay on top of lead grading and be certain that the majority of qualifying leads result in actions in addition to the success of your company. This number might assist you in knowing how many customers are interested in your product(s) or service (s).
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Salesforce Organic and Paid Search

Organic and Paid Search

You can get a clear view of your income with the use of integrated Google Ads, SEM, and SEM initiatives. Natural search phrases can be used to track every action and assess keyword performance to improve your entire online performance and your company's online presence.
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Salesforce Email Marketing

Email Marketing

For each of your visitors, customers, and other recipients, create and send customized emails. Salesforce Marketing Cloud Account Engagement can assist in creating content that is tailored specifically for your clients that is both compelling and actionable. To embrace effective communication, you can work with templates, scheduled emails, and other things. Overall, channelized efforts allow you to be precise when selecting the appropriate audiences.
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Analytics

Custom reports will greatly aid you in making forecasts that can aid in your future growth and success. Utilize value insights to keep an eye on your performance and use the most thorough, productive, and forward-looking projections possible. To create original strategies, you can work with patterns and trends.
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Engagement Studio

If you cannot engage your prospects, you will always run the risk of losing a lead or an opportunity. You can take care of the leads you acquire with the aid of Engagement Studio, a specialized lead nurturing service. At every point of your lead's purchasing experience, draw their attention and keep them hooked on your services by creating sophisticated, automated programs.
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Salesforce Engage

Salesforce Engage enables marketing to share content with sales to increase your business's ability to close deals. Sales representatives can engage prospects at the appropriate time by using marketing-approved email templates, and they can track the success of their communications in Salesforce.
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List Management

Depending on your business objectives, list management can assist you in selecting the appropriate section of leads based on particular criteria. You can easily manage your member list, whether it is live or archived. Additionally, you can make test lists to determine whether a particular criterion will work for your company.
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ROI Reporting

Your performance may be assessed and tracked with the aid of intelligent ROI Reporting, which can then be used to make effective decisions by doing a thorough data analysis, to help you combine your marketing efforts with the sales data and close more deals.
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Landing Pages and Forms

With Salesforce Marketing Cloud Account Engagement, you can create landing pages and forms that convert well, offer conversions, and can be tailored to reflect your company's mission. You may concentrate on creating brief, clear, and understandable form designs for your clients. And our team of professionals can assist you in the same way.
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Pardot Einstein

Use MCAE Einstein for B2B marketers to unleash the power of artificial intelligence. With tools like behavior scoring, lead scoring by Einstein, and campaign insights by Einstein, you can carefully manage your leads and convert them into visitors. Your conversion and retention rates may go up as a result.
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Key Benefits of Salesforce Marketing Cloud Account Engagement

Your marketing and sales teams can easily fuel their channel with Salesforce Marketing Cloud Account Engagement, giving reps the tools they need to collaborate more successfully. It is beneficial for any business expansion. MCAE, primarily a B2B marketing platform, can have a long-lasting impact on firms if utilized well. The following are a few of the most significant advantages of Salesforce Marketing Cloud Account Engagement:

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Marketing and Sales Teams Alignment

The main advantage of adopting Salesforce Marketing Cloud Account Engagement is that it automates the interaction between customers and service providers...

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Marketing and Sales Teams Alignment

The main advantage of adopting Salesforce Marketing Cloud Account Engagement is that it automates the interaction between customers and service providers and develops shared procedures that are specifically designed to boost opportunities and enable alignment between your marketing and sales teams.
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Boost in Sales

One of the most frequent mistakes is moving the commercial activity to a lead that is still cold. You can classify the highest-quality leads and send them to sales...

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Boost in Sales

One of the most frequent mistakes is moving the commercial activity to a lead that is still cold. You can classify the highest-quality leads and send them to sales at the right time using MCAE's scoring and grading capabilities.
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Automated Marketing Process

Using Salesforce Marketing Cloud Account Engagement, workflows may be automated in accordance with the marketing strategy, reducing the need for human...

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Automated Marketing Process

Using Salesforce Marketing Cloud Account Engagement, workflows may be automated in accordance with the marketing strategy, reducing the need for human development and repetition and saving time and money.
Salesforce ROI Improvement

ROI improvement

It is possible to gain insight into the genuine return on investment of our marketing activities. Users can recognize and raise their investment in successful ads because of the traceability...

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ROI improvement

Gaining knowledge about the actual return on investment of our marketing efforts is possible. The traceability that Salesforce Marketing Cloud Account Engagement offers allows users to identify effective advertising and increase their investment in them.

To give high-level visibility into the state of the sales cycle and pinpoint where leads are stuck, Salesforce MCAE additionally generates closed-loop, life-loop, and search reports.
Salesforce Lead Quality

Lead Quality

Salesforce Marketing Cloud Account Engagement aids in lead management, which raises the caliber of leads. The likelihood of conversion to sales increases tremendously...

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Lead Quality

Salesforce Marketing Cloud Account Engagement aids in lead management, which raises the caliber of leads. The likelihood of conversion to sales increases tremendously with high-quality leads.

The leads can be categorized and filtered out to find high-quality leads using scoring and grading methods. This enables the sales team to concentrate on converting the customers who are most likely to purchase the goods and services that your company offers.
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Streamlining Content Strategy

Quality content is what modern organizations and marketers desire more than quantity. Certainly, it makes sense to produce more business with less content. And the...

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Streamlining Content Strategy

Quality content is what modern organizations and marketers desire more than quantity. Certainly, it makes sense to produce more business with less content. And the integration of Salesforce CRM with Marketing Cloud Account Engagement may fully meet this need. This is one of the most effective automation platforms and a very well-liked tool for content recycling. Particularly, Salesforce MCAE is strongly recommended when the amount of resources is minimal. It can be useful in every situation, whether it's to distribute or divide up greater materials.
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Need to bring maximum value for your sales, customer service, and marketing? Our team can advise on how to do it.
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Hire Experienced Folio3 Salesforce Pardot Consultants

To keep the hiring process seamless, we follow a simple hiring and engagement model. Our hiring model are designed to focused what's best suited to your projects, with rapid delivery and 100% project satisfaction.

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Fixed Cost

The fixed cost project model is perfect if you have already figured out what needs developing and how long it will take, as this allows them to do their job ...

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Fixed Cost

The fixed cost project model is perfect if you have already figured out what needs developing and how long it will take, as this allows them to do their job efficiently without wasting time on unnecessary elements of development or work that could be done elsewhere in order to save costs while still meeting deadlines! This model lets you hire Salesforce developers based on the time required to complete a certain task.
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Dedicated Hiring

Employ Salesforce engineers solely for your company. You can also engage devoted and experienced specialists on an hourly basis ...

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Dedicated Hiring

Employ Salesforce engineers solely for your company. You can also engage devoted and experienced specialists on an hourly basis or for a monthly contract term, whichever works best for you!
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Build Your Team

Offering the best team of Salesforce developers to our clients is something we take very seriously. You can choose the team of your choice and we offer...

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Build Your Team

Offering the best team of Salesforce developers to our clients is something we take very seriously. You can choose the team of your choice and we offer easy scale-up options as well so that you get an even greater saving.
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More Salesforce Success Stories

Major Key

Folio3 helped MajorKey in merging two separate SalesForce Companies into one. Through the merger, we achieved the following objectives for MajorKey

  • Single source of Sales Data
  • Improved Analytics & Reporting
  • Streamlined Financial Visibility
  • Enabled Sales Cross/Upselling
  • Reduced Administrative overheads
  • Improved Sales Visibility
  • Reduced Licensing Costs

Our experience with Folio3 has been beyond expectations. Folio3 has completed multiple Salesforce development projects as well as provided suggestions for enhancements for our CRM. The workshops were planned with my team and discussed in detail. Folio3 brings the expertise needed for our organization.

Client name
Gabrielle Sampson
Industry
Business Consultant
No.of Employees
200+
Company
MajorKeys
Est. Revenue
$100+Million
EVO

Evo Systems is a U.S.-based company that manufactures windows, doors, glass and related specialty parts to the construction industry.

Folio3 helped Evo Systems build Multiple Salesforce connectors to help enrich their CRM experience.

The connector achieved the following benefits for Evo Systems.

  • Seamless communication between Salesforce and other systems.
  • Opportunity Management in Salesforce
  • Deal Management in Salesforce
  • Proposal Management in Salesforce
Client name
Evo
Industry
Distribution
No.of Employees
50 - 100+
Company
Evo Systems
Est. Revenue
$100+Million
Wealth Management Firm

Salesforce Financial Services Cloud Implementation Support for an independent Wealth Management firm

Our client is an independent wealth management firm located in Silicon Valley. They help their customers navigate the financial and personal challenges that come with change and complexity and also ask them big questions about what they want from their lives.

Folio3 helped this client with supporting their Salesforce Financial Services Cloud Implementation through the below activities:

  • Address Management
  • Data Migration
  • Workflows and Templates
  • End user training
  • Dashboards and Reporting
  • Box, Google Ads, MailChimp Integration
Client
Wealth Management Firm
Industry
Financial
No.of Employees
50 - 100+
Est. Revenue
$100+Million
Location
Mountain View, CA USA
Global Health

The customer is a Global Medical Device Manufacturing company specializing in Neuromodulation, Vagal Nerve Stimulation (VNS), Neuroscience, and Bioelectronic Medicine.

Our client is an independent wealth management firm located in Silicon Valley. They help their customers navigate the financial and personal challenges that come with change and complexity and also ask them big questions about what they want from their lives.

With a mission to help patients across the globe who suffer from pain and chronic conditions, they fulfill this goal by harnessing the power of nVNS, innovation, and technology to develop safe and clinically backed treatments.

  • Streamlining workflows
  • Data Migration
  • Improvement in managing clients’ records
  • A self-service portal
  • Einstein Opportunity Insights
  • Dashboards and Reporting
  • Deliver personalized advice across channels
Healthcare
Device Manufacturing Company
Industry
Healthcare
No.of Employees
50 - 100+
Est. Revenue
$100+Million
Location
Basking Ridge, NJ USA

Why choose folio3 Salesforce

We are alums of Intel, Silicon Graphics, and Qualcomm; techies from MIT and Caltech entrepreneurs and inventors from Silicon Valley; enthusiasts for all things digital; big believers in technology’s potential; bigger believers in human potential.
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Years of Experience

Clients (banks, booksellers, software giants, game start-ups) that trust and value us enough to be our best spokespersons.

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Clients

Clients (banks, booksellers, software giants, game start-ups) that trust and value us enough to be our best spokespersons.

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Employees

Employees who understand the dual commitment at Folio3, Customers first, Employees forever.

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Solutions

Web and Mobiles solutions are made with love, integrity, and lots of caffeine.

FAQ

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a brilliant solution for automating B2B sales and marketing. It assists businesses in improving their marketing strategy by offering 100% actionable data.

As a result, they can target the best prospects with dynamic, client-focused marketing efforts that are highly accurate and tailored. Manages leads and assists users in creating clever marketing programs that increase sales via marketing process automation. As a result, it aids in increasing revenue for your company.
The cutting-edge features that Salesforce Engage provides to boost your sales are well known. Among them are:

  1. You can always convey the proper message and take part in campaigns if you have access to a library of marketing-approved templates and nurture tracks.
  2. It enables you to find trends that hasten transaction closure. Interactive dashboards are a tool that reps can use to monitor and manage the progress of their campaigns.
  3. Sending one-to-one emails from the email client of your choosing while automatically documenting interactions in Pardot and Salesforce is made simple with the aid of Engage’s Gmail & Outlook compatibility.
  4. Recognize every interaction to increase the effectiveness of your sales. Real-time prospect engagement monitoring helps you decide when to get in touch.
When it comes to Salesforce Engage, there are a tonne more advantages and features. To learn more, get in touch with our specialists.
Salesforce Marketing Cloud Account Engagement implementation costs vary depending on the needs and demands of the company and are not set in stone. Speak to one of our Salesforce MCAE Certified professionals today to learn more about the pricing structure for adopting Marketing Cloud Account Engagement for your company and to receive a quote specifically suited to the features you wish to use.
Yes, B2C marketing may use Marketing Cloud Account Engagement. B2C marketers will benefit if they offer a high-value good or service and have a “considered” sales cycle.
There are three annual-billed editions available from Salesforce Marketing Cloud Account Engagement. They are Growth, Plus, and Advanced, respectively. They are offered at various pricing points. Depending on your business needs, you can choose the version that is best for you. Speak to one of our Salesforce Marketing Cloud Account Engagement Certified professionals today to learn more about the pricing structure for adopting MCAE for your company and to receive a quote specifically suited to the features you wish to use.
You will benefit from the following things from the Salesforce Marketing Cloud Account Engagement development services:
  • Follow consumer behavior
  • Construct digital marketing campaigns.
  • Managing online forms is simple
  • Website monitoring
  • Optimization for search engines
  • Social media marketing
  • Marketing with landing pages
  • Customization of the landing page
  • Procedure for generating leads
  • Monitor performance and create reports.
  • Using templates, personalize content creation
  • Track Campaign characteristic
  • Manage and improve your campaign hierarchy.
  • Prospect travel planning
  • Segmenting and qualifying leads automatically
  • Mobile-friendly dashboards and reports
  • Perspectives for dynamic reporting
  • An enhanced engagement report
  • A lack of effective team communication
  • Prospects’ activities aren’t seen
  • Delivering false information
  • Inconsistent customer interactions, after-sale
The main distinction between the two marketing automation platforms is that Marketing Cloud Account Engagement targets B2B clients or customers while Salesforce Marketing Cloud Engagement is designed to create marketing campaigns for B2C customers.

Features that are unique to each, such as scoring & grading from Account Engagement (Pardot) and mobile messaging in Engagement are the key differentiators.
One challenge with customizing consumer interactions is the dearth of data needed to create engaging marketing. Salesforce Marketing Cloud Account Engagement concentrates on providing useful information using data from Salesforce CRM, helping you to create clever, focused campaigns that are better at generating leads.
Lead management is improved through automation and segmentation, and automated flows simplify the implementation of scoring, grading, tracking, and nurturing processes. By detecting potential customers, rating prospect interactions to determine who is interested, and objectively ranking consumers, Salesforce Marketing Cloud Account Engagement assists you in finding the ideal clients.