Salesforce Content Management Platform | Capabilities and Features

The biggest challenge being faced by marketing professionals in today’s fast-paced digitally evolving world is to generate, deliver, and tailor information for their customers at every touchpoint. There is a constant need to keep the content up to date with numerous customizations based on customers’ preferences. Customer-centric marketing has introduced many variables to account for while designing marketing content and it has become enormously challenging to manage and upkeep the marketing content. This is the reason; numerous content management systems have surfaced to equip digital marketers with all the tools they need to manage their content as per the needs of the customers.

What is Salesforce Content Management

Salesforce content management is a hybrid content management system (CMS) that can help marketing professionals to create, edit, organize, and manage digital content from a centralized location. They can also share content by publishing to channels such as a commerce site, marketing email, customer community, partner portal, or any other digital experience.

Why Salesforce Content Management 

Traditional content management systems are normally designed for a single touchpoint, not for a continuously evolving consumer journey. However, Salesforce content management is the solution for marketers to help them easily create and deliver content to any channel or device. It enables novice and expert teams both to create content and deliver it to any channel while being always connected to customer data.

Salesforce’s content management system has made it quick and easy to deliver connected content across any digital experience. It brings the customers and the content together by enabling marketers to share content at any touchpoint. Content management system Salesforce brings the customers and the content together by making it easy for marketing professionals to share content at any touchpoint. 

With salesforce CMS it has now become easy and simple for anyone to create and update beautiful content in seconds. Templates make it easy to adjust the content with clicks only, excluding the need of using any kind of coding. Every type of content including promotional banners, emails, blog posts, and social posts can be quickly created using content management in salesforce.

1. Fast & Simple

Creating top-notch content using the Salesforce content management system is a very fast yet simple process. Any user can create, manage, and deliver content with zero technical expertise required. There are numerous pre-built templates available to choose from, which can be modified with a few clicks only as per the creator’s requirement. It also offers multilingual and translation capabilities in order to offer personalized content to customers. Creators can also create and save collections and playlists of content included in various experiences for quick access in the future.

2. Deliver to any Touchpoint

With the salesforce marketing cloud content management system, records and data can now easily be transformed into beautiful engaging content for the customers and can also be delivered to any touchpoint like a commerce storefront, marketing email, community portal, or forum. Salesforce CMS can also be used to deliver content to channels outside of salesforce, and hence can help to give the customers a seamless consistent experience, wherever they engage with the brand. Salesforce CMS is a hybrid content management system, which means one of the team members can generate content in one place and circulate it to any digital touchpoint, irrespective of it being on Salesforce or not.

3. Creators & Developers Friendly Technology

Salesforce CMS enables the creators to create content declaratively by dragging and dropping content components onto a website, portal, forum, or e-commerce store. These technologies are developer-friendly and can also support if the design and development teams want to use code to create the content. Furthermore, it also allows to publish content to a third-party site, experience, or mobile app.

4. Customer-centric Approach

As per the laws of digital marketing today, when customers visit any digital resource, the content they see must be personalized and customer-centric. The displayed content should address customer pains, needs, questions, and desires. Instead of creating content blindly, marketing teams can now use customer data to conceive the content creation process. Here, Salesforce CMS can easily be used to turn data into content. It’s like picking up a CRM record and translating the numbers into rich, visual, and engaging content, it can be a banner, a tile menu, or an engaging promotional call to action.

5. Internal Collaboration Made Easy

By using the Salesforce enterprise content management system, content creators can easily collaborate and manage approvals within their teams, irrespective of their geographical locations. They can also tailor variations for personalized content experiences across every customer segment. With Salesforce CMS administration & management can be granularly controlled, and access to resources can also be granularly controlled.

Types of Content in Salesforce Content Management System

There are three standard content types available in Salesforce Content Management System which are ready to be used and customized by creators. However, creators can also quickly create customized content apart from these standard types.

Standard Content Types

The standard content types can be created without the need of leaving the CMS app. Creators have both options, either to upload a file directly from their desktop or link to an external URL. The three available standard content types are:

1. Document
2. Image
3. News

Custom Content Types

To create more relevant content that suits their business needs, creators also have the option of creating custom content types using CMS Content Type Manager in AppExchange, Metadata API, or Tooling API. They can easily create blog posts, FAQs, product announcements, and more.

Final Verdict

Salesforce Content Management System (CMS) is thoroughly designed in an optimal manner to achieve a quality customer experience across multiple channels. The main thought behind this tool is to enable creators to meet the needs of a customer-centric approach to digital marketing. Salesforce Content Management System (CMS) offers its users unmatchable features and delivers beyond the basics. It can be leveraged to streamline content creation activities and empower marketing teams to connect with their customers and take their businesses to the next level. It’s a powerful yet easy-to-use tool for creators to build pixel-perfect digital experiences powered by continuously evolving customer data.