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 11 Top Features of Salesforce Health Cloud
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Health cloud

11 Top Features of Salesforce Health Cloud

February 4, 2024

Missing values may affect up to 30% of healthcare data fields, hindering comprehensive analysis essential to informed decision-making. It clearly shows that healthcare needs a permanent solution, to avoid issues related to transcription errors, duplicate entries, outdated information, or inconsistencies in data formats and coding systems hurdles.

Addressing these issues is mandatory to form a solid foundation for data-driven decision-making in healthcare. Also, to ensure a smooth patient care journey.

In response to this need, we introduce you to healthcare CRM platform—a powerful tool meticulously created to revolutionize the healthcare sector.

Top Features Of Salesforce Health Cloud:

Healthcare CRM is ideal choice for healthcare industry. It offers various functions and features that helps hospitals and healthcare industry in streamlining their day to day operations. With health cloud you can get patient 360 view to make your healthcare operations smooth.

The tangible reality of this Cloud offers brilliant features. The top features are:

1. Patient-Centric Care

Salesforce revolutionizes healthcare by prioritizing unified patient-centric care. It means seamlessly integrating patient data to provide a comprehensive view, fostering collaboration among healthcare professionals. 

Through a holistic approach, Health Cloud enhances the overall patient experience and ensures care delivery is centered around individual needs and preferences.

2. Cost-Effective Engagement

Salesforce CRM healthcare is also beneficial for cost-effective engagement strategies. The optimization of communication channels improves patients’ journeys without hurting the budget. If you think affordability means compromising quality, you are mistaken. 

Cost-effective engagement here means that despite improving the efficiency of healthcare delivery, it also contributes to better financial outcomes for healthcare organizations. This way, patient engagement, and organizational sustainability go side by side. 

3. Personalized and Equitable Care Delivery

Health Cloud is popular for its capability to enable personalized services. The same goes for their equitable care delivery. Catering to individual patients’ needs is a crucial approach in the healthcare department, as patients deserve undistributed attention.

The platform provides treatments based on individual patient needs, such as providing inclusivity and accessibility to healthcare services for diverse populations. This feature fulfills the need for personalized medicine, acknowledging and addressing the unique requirements of each patient.

4. Real-Time Team Collaboration

While facilitating real-time team collaboration, Healthcare Cloud enhances communication among healthcare professionals. This feature aims to share timely information, leading to more informed decision-making and improved patient care outcomes. 

This collaborative environment is essential in CRM to promote a multidisciplinary approach to healthcare where professionals can work seamlessly together to benefit the patient. Lack of active collaboration breaks the chain of combined team efforts and leads to serious outcomes. 

5. Effortless Health Business Operations

Salesforce Healthcare Cloud adds efficiency to health business operations like no other.  For example, they automate processes to reduce administrative burdens. This feature has immense benefits for the process.

Health business operations cut costs and allow organizations to focus more on delivering quality care. By improving operational efficiency, the platform contributes to the overall impact of healthcare services, freeing up resources for essential patient-focused activities.

6. Actionable Insights for Productivity

Another standout feature of this cloud is its ability to render actionable insights. Remember, insights and data are the roots of productive healthcare services. They are essential tools for enabling healthcare professionals to perform at their peak several times. 

Above all, they make data-driven decisions and boost productivity and efficiency in healthcare services. By leveraging meaningful data, healthcare providers can make informed decisions that positively impact patient outcomes, ensuring that resources are utilized effectively.

Einstein Copilot plays a pivotal role here by enhancing decision-making and streamlining processes through AI-powered insights.

7. Efficient Care and Improved Outcomes

What is the point of acquiring these services if they aren’t proficient at satisfying patients with efficient care? For healthcare providers, Salesforce Healthcare CRM provides everything from facilitating efficient care by optimizing workflows to providing tools for informed decision-making. This makes Salesforce Health Cloud implementation more convenient for you. 

Additionally, it satisfies patient outcomes and enhances the overall efficiency of healthcare delivery. The CRM service sellers deliver effective care and ensure that resources are utilized judiciously to benefit patients.

8. Simplified Member Benefits

Salesforce Healthcare CRM simplifies member benefits for payers, offering a transparent and user-friendly interface. It ensures members can easily understand and access their benefits, promoting satisfaction and loyalty in payer-provider relationships. 

By simplifying and clarifying benefits, Salesforce development services contribute to a positive experience for members while fostering solid relationships between payers and healthcare providers.

9. Scale Patient-Centric Experiences

In the pharmaceutical sector, the contribution of Salesforce Healthcare CRM is highly evident. After all, they allow for the scaling of patient-centric experiences. This transformative feature refers to pharmaceutical companies’ ability to effectively engage with patients by inducing loyalty and trust through personalized interactions. 

Secondly, these companies create meaningful connections with patients that extend beyond medications by scaling patient-centric experiences.

10. Reduced Costs and Improved Transparency

The Medtech companies often plan to execute more than one purpose. Cost reduction and transparency top the chart. Salesforce Healthcare CRM is capable of fulfilling these expectations as well.

It contributes to reduced costs and improved transparency without putting any extreme effort. All Salesforce does is streamline processes and give insights for the platform to enhance efficiency and promote trust among stakeholders. 

This is particularly crucial in the rapidly evolving field of medical technology, where cost-effectiveness and transparency play pivotal roles in fostering innovation and adopting new technologies.

11. Community-Centric Government Experiences

In the public sector, Salesforce Healthcare CRM creates community-centric government experiences. It ensures that public health initiatives are tailored to the needs of diverse communities, promoting inclusivity and effective public health management. 

By embracing a community-centric approach, the CRM supports governments in addressing unique health challenges at the local level, fostering healthier communities through targeted interventions and initiatives.

11 Top Features of Salesforce Health Cloud

Conclusion

Salesforce Healthcare CRM  is not just a technological upgrade; instead, it’s a paradigm shift, redefining patient engagement, managing workflows, and unlocking the true potential of data. From 360° patient views to AI-powered care coordination, these Salesforce 360 features empower healthcare organizations to deliver exceptional care. 

Health CRM is now necessary to provide efficient and personalized healthcare services to all patients. It not only changes the game for healthcare providers but also improves patient outcomes and experiences significantly.

Moreover, having a Salesforce Health Cloud consultant partner like Folio3 makes it easy to implement and utilize these features to their full potential. So, if you’re not already leveraging this powerful tool, it’s time to join the revolution and embrace the benefits!

FAQs

Can Salesforce Be Used for Healthcare?

Yes, Salesforce can be and is commonly used in the healthcare industry. The Salesforce Healthcare CRM platform is specifically designed to address healthcare organizations’ unique needs and challenges.

How Many Healthcare Companies Use Salesforce?

The exact number of healthcare companies using Salesforce is dynamic and continually growing. Salesforce is widely adopted across the healthcare sector, with numerous organizations leveraging its capabilities for enhanced patient care and process efficiency.

Does CVS Health Use Salesforce?

Absolutely! CVS Health embraces several Salesforce solutions, including Marketing Cloud for personalized campaigns, Service Cloud for streamlined customer support, and Health Cloud for enhanced patient care coordination.

Hasan Mustafa

Hasan Mustafa

Engineering Manager Salesforce at Folio3

Hasan Mustafa delivers tailored Salesforce solutions to meet clients' specific requirements, overseeing the implementation of scenarios aligned with their needs. He leads a team of Salesforce Administrators and Developers, manages pre-sales activities, and spearheads an internal academy focused on educating and mentoring newcomers in understanding the Salesforce ecosystem and guiding them on their professional journey.

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